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Apple will stream September 10 event on YouTube for first time

Apple will stream this year’s September Event on YouTube for the first time.

Over the past couple of years, the company has been expanding the availability of its keynote live streams, first by offering live streaming outside of Safari, allowing Google Chrome users to watch, and now by offering the stream on other platforms, including YouTube.

YouTube users can now set a reminder and receive a notification when the Apple event begins.

As previously reported, Tim Cook and Co will hit the stage at 10 am PT tomorrow.

“Cupertino calling. Join us for an Apple special event live from the Steve Jobs Theater on September 10 at 10 a.m. PDT. Set a reminder and we’ll send an update before the show,” reads the description for the live stream on YouTube.

In years gone by, Apple has offered its events on YouTube for playback a few days after they happen, but this will be the first event where users can watch the unveils live on YouTube.

By allowing consumers on YouTube to watch the stream, Apple is effectively providing access t the event on smartphones, computers, smart home systems, and consoles for the first time, which falls in line with its recent relaxation on “Apple-centric” content consumption.

Indeed, Apple is bringing Apple TV+ and AirPlay to third-party screens this year and is even introducing support for games controllers like the Xbox and PlayStation controllers on iOS and tvOS devices, ahead of the launch of Apple Arcade, which is expected this month.

Of course, the event will still be streamed on the Apple website and a live stream option can be found in the Events app on the Apple TV app for users wanting to watch along at home.

Apple is widely expected to introduce three new iPhones, new Apple Watches, and updates to its services, including Apple News+, Apple TV+ and Apple Arcade.

Keep it AppleMagazine for the latest announcements from the Steve Jobs Theater tomorrow, and check back soon for in-depth analysis and hands-on reviews of new products.

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