AppleCare+ is Apple’s extended warranty and support service for iPhones and other Apple devices. While iPhones come with a standard one-year limited warranty and 90 days of complimentary support, AppleCare+ extends this coverage to include up to two years (or longer with monthly renewals), offering additional protection against accidental damage.
This service provides benefits such as:
- Accidental damage coverage (subject to service fees).
- 24/7 priority access to Apple Support.
- Hardware repairs for defects beyond the initial warranty period.
For iPhone users who are prone to accidents, AppleCare+ has been a popular option to avoid costly repair bills.
What Has Changed in the Price of AppleCare for iPhone?
Recent reports confirm that Apple has increased the price of AppleCare for iPhone, particularly for premium models such as the iPhone 14 Pro and iPhone 15. While price hikes are not unprecedented, this adjustment may surprise some customers, especially as Apple continues to emphasize the importance of its protection plans.
1. New Pricing Tiers
The price increase varies depending on the model of iPhone. For example:
- Coverage for high-end devices like the iPhone 15 Pro now costs more than previous models.
- Monthly AppleCare+ plans have also seen incremental increases, making ongoing protection slightly more expensive over time.
While Apple has not publicly explained the reason for these changes, factors such as rising repair costs and inflation could be contributing to the adjustment.
2. Increased Service Fees
In addition to higher upfront costs, AppleCare+ service fees for certain types of repairs—such as screen replacements or back glass damage—have also been adjusted. Users may now face higher out-of-pocket expenses when filing claims, further impacting the overall cost-benefit equation of the service.
What Does AppleCare+ Cover?
Despite the price increase, AppleCare for iPhone still offers extensive coverage that many users find valuable. Here’s a closer look at the key benefits.
1. Accidental Damage Protection
One of the most important features of AppleCare+ is its protection against accidental damage. This includes coverage for:
- Screen damage.
- Back glass damage (for newer models).
- Drops, spills, and other accidental incidents.
However, users should be aware that each incident requires a service fee. For example, a screen replacement may cost around $29 under AppleCare+, while more extensive repairs like back glass damage may incur fees closer to $99.
2. Theft and Loss Coverage (Optional)
AppleCare+ with Theft and Loss is an enhanced version of the plan that covers stolen or lost iPhones. Users can receive a replacement device by filing a claim, although they must enable Find My iPhone at the time of loss. This feature carries an additional cost, making it a premium option for users concerned about theft.
3. Hardware and Software Support
Beyond physical damage, AppleCare+ provides extended hardware coverage for defects and priority access to Apple Support. This includes troubleshooting for iOS, iCloud, and other Apple services.
For users who rely heavily on Apple’s network of devices, having direct access to support can be a time-saver when issues arise.
Is AppleCare+ Still Worth the Cost?
The price increase raises an important question: Is AppleCare for iPhone still worth the investment? The answer depends on several factors, including how users handle their devices and their tolerance for risk.
1. Risk Assessment
Users who are prone to dropping their phones or have previously faced costly repairs may still find AppleCare+ to be a worthwhile expense. Given that out-of-warranty screen replacements can cost hundreds of dollars, the peace of mind provided by AppleCare+ could justify the higher price.
However, for users who rarely damage their devices, the increased cost of AppleCare+ may outweigh its benefits. In these cases, setting aside a personal repair fund may be a more economical approach.
2. Device Longevity
AppleCare+ can be especially valuable for users who keep their devices for several years. As iPhones age, the likelihood of hardware issues increases, and repairs can become more expensive. AppleCare+ extends protection beyond the typical one-year warranty, reducing the risk of unexpected repair bills during the device’s lifespan.
3. Alternative Protection Plans
Some users may consider third-party protection plans or carrier-based insurance as alternatives to AppleCare+. These plans often provide similar coverage but may include additional perks such as device upgrades or broader coverage for multiple devices.
However, third-party plans may not offer the same level of integration with Apple’s repair network, potentially leading to longer wait times or lower-quality repairs.
Tips for Making the Most of AppleCare+
If you decide to invest in AppleCare for iPhone, there are several strategies to maximize its value.
1. Utilize Priority Support
Take advantage of AppleCare+’s priority support for software and hardware issues. Whether you encounter iCloud syncing errors or need help with a faulty camera, Apple’s support team can provide expert assistance.
2. Schedule Repairs Through Apple
Repairs conducted at Apple Stores or authorized service providers ensure that genuine Apple parts are used. This helps maintain the quality and longevity of your device, which may not always be the case with third-party repair services.
3. Regularly Check Coverage Status
Users can view their AppleCare+ coverage status through the Settings app or Apple’s website. This allows you to track expiration dates, service claims, and remaining coverage limits.
How This Price Increase Fits Into Apple’s Strategy
Apple’s decision to raise the price of AppleCare for iPhone is part of a broader strategy to increase revenue from services. As iPhone sales plateau in mature markets, Apple has shifted its focus to subscription-based services, including AppleCare+, iCloud+, and Apple Music.
This approach has proven successful, with Apple’s services division becoming one of the company’s fastest-growing revenue streams. By adjusting AppleCare+ pricing, Apple can maintain profitability while covering rising repair costs and improving service offerings.
User Reactions to the Price Increase
Early reactions to the price hike have been mixed. Some users have expressed frustration, arguing that AppleCare+ is becoming less affordable for everyday consumers. Others, however, acknowledge the value of the service, particularly for expensive models like the iPhone 15 Pro.
Apple’s challenge moving forward will be to justify the higher price by continuing to improve the quality of its support and repair services. Enhanced features, such as shorter wait times for repairs and expanded device coverage, could help mitigate concerns about the price increase.
The recent price increase for AppleCare for iPhone highlights the evolving nature of Apple’s service offerings. While the cost of protection has risen, the service still provides essential benefits for users who want peace of mind against accidental damage and hardware failures.
Ultimately, the decision to purchase AppleCare+ will depend on individual risk tolerance, device usage habits, and budget. For those who value convenience and access to Apple’s premium support network, AppleCare+ remains a compelling option despite the higher price.