A new ad featuring actor Pedro Pascal showcases the standout feature of these sleek earbuds: Active Noise Cancellation (ANC).
Directed by the visionary Spike Jonze, this cinematic spot proves once again that Apple knows how to blend technology with storytelling—and a little Hollywood magic.
The five-and-a-half-minute film, titled “Someday,” dropped this week, perfectly timed to flex Apple’s audio prowess just as competitor Samsung scrambles to catch up.
In classic Apple fashion, the company isn’t content to let the product speak for itself—they’ve enlisted Pascal, a fan-favorite from The Mandalorian and The Last of Us, to remind us why AirPods remain the gold standard.
In the ad, Pascal plays a man grappling with the aftermath of a breakup. The city around him is a chaotic symphony of traffic horns, clattering construction, and urban din—until he pops in his AirPods 4 and activates ANC. What follows is a transformation straight out of a dream. The muted, wintry grays of his world explode into a vivid, colorful fantasia. The noise fades, replaced by a pulsing soundtrack that pulls him—and the audience—into a journey of emotional renewal.
A classic Apple ad
Spike Jonze, the mastermind behind films like Her and Being John Malkovich, brings his signature surreal flair to the project. At one point, Pascal’s character experiences an out-of-body moment, glimpsing a happier version of himself through the music flowing from his AirPods. The cityscape morphs into a stage for spontaneous flash-mob dances, choreographed by Tanisha Scott—whose credits include Rihanna, Drake, and Beyoncé. Petals rain down, strangers join the rhythm, and Pascal sheds his heartbreak step by step, proving that sometimes all it takes is a killer playlist and world-class noise cancellation to turn your day around.
The AirPods 4’s ANC isn’t just a gimmick—it’s a game-changer. By filtering out the relentless hum of city life, the earbuds create a personal oasis, letting users focus on what matters: their music, their thoughts, or, in Pascal’s case, their groove. Apple’s commitment to refining this technology has kept them ahead of the pack, and this ad doubles down on that dominance with a narrative that’s as emotional as it is entertaining.
For Apple fans, “Someday” is more than a commercial—it’s a vibe. It’s a reminder of how tech can transcend utility and tap into something deeper. Pedro Pascal’s dance through a petal-strewn city isn’t just a flex of AirPods 4’s noise-cancelling chops; it’s a celebration of how Apple continues to soundtrack our lives, one innovative feature at a time. Samsung might be stockpiling patents, but Apple’s already got the spotlight—and the moves to match.
