Two research firms estimate that, in the 2015 fiscal year’s third quarter, Apple’s share of the worldwide smartphone market grew year-on-year while that of leader Samsung declined.
Strategy Analytics believes that the Cupertino company’s share increased from 12.2% in the same quarter of 2014 to 13.6% in the just-elapsed 2015 segment. Meanwhile, Counterpoint has pegged the rise during this period at 11.9% to 13.1%.
Tables put together by the two research companies and posted by 9to5Mac suggest that Samsung’s share, on the other hand, saw a year-on-year drop. This was from 24.5% to 23.7%, says Strategy Analytics, or from 23.9% to 22.9% according to Counterpoint.
One area in which the research firms don’t disagree is where the individual top smartphone vendors rank for market share. Both companies have Huawei in third place, Lenovo-Motorola following, and Xiaomi at fifth. All of these vendors collectively take just over half of the international market.
Apple’s share could increase even further in the current quarter, largely due to the excitement surrounding the iPhone 6S and iPhone 6S Plus, disappointing recent handsets from Samsung and the obvious lucrative opportunity of the holiday season.