Apple’s Likely Trademark Filing for ‘Deep Screen’ Connected to Rumored Headset Records indicate that the shell company "Deep Dive LLC", which recently filed for the "xrOS" trademark, also filed for a "Deep Screen" trademark in the U.S. and more than two dozen other countries between 2017 and 2018. Apple is believed to be behind these filings.

Headset Lens Concept Mockup
Headset Lens Concept Mockup | Image: Marcus Kane

The connection between the “Deep Screen” trademark filing and Apple is strengthened by Bloomberg’s Mark Gurman’s report, which suggests that “xrOS” will be the operating system for Apple’s long-rumored AR/VR headset.

The company is expected to unveil this device at the Worldwide Developers Conference (WWDC) next month. Apple has been known to use shell companies, often registered with the Delaware Corporation Trust Center, to discreetly apply for trademarks related to its future products.

However, it is unclear if Apple still intends to use the “Deep Screen” trademark for its headset.

In July 2022, the U.S. Patent and Trademark Office labeled the application as abandoned after the shell company failed to submit a statement explaining how the trademark would be used within the necessary timeframe. The company had received a maximum of five six-month extensions on the deadline to submit this statement but failed to do so. The application, however, remains registered or pending in some other countries, including Canada and New Zealand.

Speculatively, “Deep Screen” could be Apple’s branding for the screen inside its headset, with “deep” potentially referring to an immersive virtual reality and augmented reality experience. However, the age of the trademark application and its abandoned status in the U.S. cast doubt on whether the name will still be used.

Last year, Gurman reported that another shell company, “Immersive Health Solutions LLC”, applied for “Reality Pro” and “Reality One” trademarks in over two dozen countries. These applications are also likely connected to Apple, and one of them may end up being the name of Apple’s headset.

With the WWDC beginning with Apple’s keynote on June 5, we may be just weeks away from the unveiling of the headset.

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