Apple has tripled its Mac sales in India after selling its products on its own website.
The company was finally allowed to sell from Apple.com in India in September 2020 following government rule changes, and the company has since become the fifth-biggest PC brand in India as a result. Combined, its iMacs and MacBook sales topped 208,000 units in the period, according to analysis and estimates from Canalys.
The change meant that Apple’s PC sales in the country grew 335.5% and lagged Asustek’s by around 2,000 units, suggesting it could take fourth or even third place in the country as soon as next year.
For many years, Apple had been hoping to open an online store in India, but it was against the law. Foreign firms are unable to run e-commerce sites unless they source at least 30% of their products inside of India. At the time, Apple was unable to do so, though a recent boost in iPhone sales meant that was eventually possible.
As well as opening its online store, Apple plans to open physical retail stores in the territory.
Speaking of the news, Apple’s SVP of Retail + People Deirdre O’Brien said: “We’re proud to be expanding in India and want to do all we can to support our customers and their communities.
“We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time.”
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