Today Apple invited media outlets to attend its September 9 event at the Flint Center for the Performing Arts in Cupertino. Following the burst of media announcements concerning the invitation–and its quip, “Wish we could say more”–one source revealed photos that showed a construction site on the Flint Center grounds. The image is of an enormous white barrier, apparently housing a structure for Apple’s event.
The event’s location is already causing heightened anticipation for what Apple has coming down the pipeline. The Flint Center was the venue where Steve Jobs unveiled the first ever Mac in 1984. The location was also use for the unveiling of the Bondi Blue iMac in 1998, shortly after Jobs returned to Apple and saved the company from near ruin. The last time Apple used the Flint Center was in 1999 for the introduction of the iMac SE. Considering Apple’s history at the Flint Center, and its seating capacity of 2405, next month’s event is bound to be phenomenal.
With the discovery of the construction site, excitement has skyrocketed. Some are speculating that the structure will be the hands-on area that Apple has for attendees following the event. The building spans about three stories high, and security is very tight in the area. Those asked to comment on the purpose of the structure simply said, “We are not at liberty to discuss that due to client wishes.”
Eddy Cue stated earlier this year that what’s coming is “the best product pipeline that [he’s] seen in [his] 25 years at Apple.” That’s a strong statement to be making after a couple years without a truly “new” product. We’ll see what Apple has in store on September 9.