Apple’s Smartphone Market Share Up as Samsung’s Falls by 3%

Samsung and LG to Supply OLED Displays for Future iPhones

In 2015’s second quarter, Apple saw a noticeable rise in its smartphone market share, while Samsung’s share similarly noticeably shrunk. That’s according to data about the smartphone market recently published by IDC.

The data shows that, year-on-year, the South Korean firm’s share fell by 3.1% – from 24.8% to 21.7%. Samsung continued to lead the market, but Huawei, Xiaomi and Lenovo each gained. Apple’s share rose by 2.4% – meaning that it has now reached 14.1%, compared to the corresponding 2014 figure of 11.7%.

Samsung and Apple are, by a significant margin, the two leaders of the market, having respectively sold 73.2 million and 47.5 million units in the quarter. The rivals snapping at their feet seem to have benefitted handsomely from the thriving Chinese smartphone market, but Apple has kept pace with the growth of its own share. In fact, year-on-year growth of 11.6% has been recorded for the overall smartphone market.

The figures certainly look good for Apple considering that they were recorded about half a year after its latest iPhones were released. The situation could look even better for the Cupertino firm after the release of new iPhones in the fall, despite the possibility of tough competition from Samsung, which is expected to formally unveil the Galaxy S6 Edge+ and the Galaxy Note 5 later this year.

About the Author

News content on is produced by our editorial team and complements more in-depth editorials which you’ll find as part of our weekly publication. provides a comprehensive daily reading experience, offering a wide view of the consumer technology landscape to ensure you're always in the know. Check back every weekday for more.