Apple has made a significant change to the design of its website, aimed at simplifying the process of discovering products. The tech giant has introduced a new navigation system with dropdown menus that become visible when you hover your mouse over items in the top menu bar. This new design offers quick links to more information about each product category, making it easier to navigate and find what you’re looking for.
Before this change, the navigation bar on Apple’s website was not dynamic and lacked any dropdown menus. This made it necessary to click on a menu item to view more details, leading to a dedicated webpage for the specific product category.
With the new design, hovering over a menu item, such as “iPhone” in the navigation bar, will bring up a dropdown menu offering immediate access to more information about the iPhone lineup. This new navigation system is expected to enhance the user experience on Apple’s website, making it more efficient and convenient for customers to discover and learn about Apple’s products.
Apple has revamped its website navigation, as observed by Michael Steeber on Mastodon. The new design features dropdown menus for all categories in the top navigation bar, including:
Store, Mac, iPad, iPhone, Watch, AirPods, TV & Home, Entertainment, Accessories, & Support
The changes extend to the mobile version of the site as well, where the navigation menu has been moved to the upper right corner and new animations have been added to the product selection process.