Ivan Castilho is an entrepreneur and long-time Apple user since 2007, with a background in management and marketing. He holds a degree and multiple MBAs in Digital Marketing and Strategic Management. With a natural passion for music, art, graphic design, and interface design, Ivan combines business expertise with a creative mindset. Passionate about tech and innovation, he enjoys writing about disruptive trends and consumer tech, particularly within the Apple ecosystem.
Apple AI strategy under John Ternus treats artificial intelligence as a system layer for iPhone, Mac, Apple Watch, and Siri AI, not a separate service.
AI infrastructure demand is pushing up memory, storage, and component costs, creating pricing pressure for iPhone, Mac, PCs, consoles, and other devices.