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    Marcus

    About the Author

    Marcus is a London-based tech enthusiast with a deep love for Apple and an active passion for sports. From the precision of the Apple Watch tracking his runs to the seamless integration of his AirPods during gym sessions, he’s all about how Apple’s innovations enhance his athletic lifestyle. When he’s not cheering on his favorite teams or testing the latest macOS features, Marcus can be found exploring London’s parks or debating the merits of the M-series chips with fellow Apple fans.

    Close-up of three green computer RAM sticks with black chips, stacked diagonally, with blurred electronic components in the background—capturing the impact as RAM Manufacturing Shifts Raise Costs.

    RAM Price Surge Shows What’s Driving Costs and How Users Can Plan Ahead

    The cost of RAM has been climbing steadily as chipmakers adjust production and channel partners react to market demand. DDR5, now the standard for many new systems, carries higher manufacturing…

    A woolly mammoth with long, curved tusks and shaggy brown fur stands outdoors, resembling a creature from Prehistoric Planet, with rocky formations visible in the blurred background.

    Prehistoric Planet Ice Age Puppetry Shows How Apple TV Blends Practical & Digital Techniques

    In Prehistoric Planet Ice Age, puppetry plays a central role in shaping the look and movement of the animals featured in each episode. Artists build physical models that match the…

    A blue square icon with the Apple App Store logo, featuring three stylized white lines forming an "A", set against a radiant blue background with light beams—perfect for celebrating the Apple App Store Awards 2025.

    Apple App Store Awards 2025 Spotlight Apps and Games Shaping Daily Use

    Apple’s announcement highlights Tiimo as the App of the Year, recognized for its visual planning style and support for building routines in a simple, accessible format. The app’s design centers…

    Side profile of a person wearing large over-ear AirPods Max, head tilted back, with short hair slightly flowing. The background is a soft purple gradient. The person is dressed in a dark jacket, creating a stylish, modern vibe.

    Old Music Dominance Sparks Surprising Shift in Streaming Rankings

    Old music dominance continues to reshape the streaming landscape as catalog tracks outpace new releases across major platforms, including Apple Music. Listener behavior, algorithmic playlist structures and changes in how…

    iPhone running iOS 26 beta 2 showing updated Control Center with refined UI and Apple Intelligence features.

    Hidden iOS Accessibility Features Many Users Overlook

    iOS includes a broad set of accessibility options designed for vision, hearing, touch and cognitive support, yet many of these tools are used by only a small portion of iPhone…

    A man with glasses and a headset microphone is speaking passionately about AI, gesturing with his hands during a presentation or panel discussion. The background shows a blurred logo and text, hinting at an Apple event and possibly John Giannandrea’s involvement.

    John Giannandrea Retire From Apple Marks a Major Transition in the Company’s AI Direction

    John Giannandrea retire from apple marks a significant update inside the company’s AI organization as Apple announced that the longtime senior vice president will step down from day-to-day leadership and…

    A person holding a credit card and a mug sits at a table with a wrapped gift, an open laptop, festive decorations, and warm lights in the background, ready for some seamless AI holiday shopping.

    Artificial Intelligence Shapes New Holiday Shopping Habits

    Artificial intelligence tools are becoming part of consumers’ holiday routines as more shoppers rely on chatbots and AI-driven search assistants to generate gift ideas, compare features and keep track of…

    Spacious Apple Noida store at DLF Mall of India with high ceilings, wooden tables displaying devices, customers browsing, a large staircase, colorful Apple logo on a screen, and green plants inside the modern, bright interior.

    Apple to Open First Noida Store at DLF Mall of India

    Apple is set to open its first official store in Noida on December 11, choosing DLF Mall of India as the location for its newest retail expansion in India. The…

    Wyatt Russell, with short blond hair, wearing a light brown jacket and dark shirt, sits inside an old vehicle from Monarch, looking to his left as sunlight streams through the window behind him.

    Wyatt Russell to Lead Monarch: Legacy of Monsters Prequel as Lee Shaw

    The prequel will focus on Monarch’s early formation, tracing the origins of the organization long before the events depicted in the core series. Russell’s involvement links the new project directly…

    A white Apple logo with a subtle, soft rainbow-colored gradient at the bottom, set against a light gray background—perfect for highlighting Apple Q3 2025 earnings updates.

    Apple Poised to Surpass Samsung in Annual Smartphone Shipments

    Apple is expected to surpass Samsung in total smartphone shipments, ending Samsung’s fourteen-year run as the global leader. Analysts say this shift reflects the growing dominance of the premium segment,…

    An iPhone screen displays an Apple App Tracking Transparency prompt, asking, "Allow 'App' to track your activity across other companies' apps and websites?" with options to "Allow" or "Ask App Not to Track" on a blue gradient background.

    Apple Accused of Misleading Users Over App Tracking Transparency

    A European consumer-protection organization has filed a complaint claiming Apple misled users about how its App Tracking Transparency system operates. The group argues that the privacy prompts introduced with iOS…

    A minimalist illustration of a person’s profile and hand, outlined in black, reaching toward a white atom-like structure on a solid rust-colored background—an artistic nod to the intelligence behind Claude Opus 4.5.

    Anthropic Introduces Claude Opus 4.5 with Strong Gains in Coding and Agents

    Anthropic’s new Claude Opus 4.5 advances its flagship family with capabilities designed for long-form reasoning, coding productivity and agentic workflows, addressing demands from developers and enterprises seeking both performance and…

    A round wooden sign featuring the colorful Google "G" logo in red, yellow, green, and blue stands out against trees and a blurred outdoor background, evoking thoughts of Google and Amazon cloud contracts in Israel.

    Google and US Government Test Possible Fixes for Digital Ads

    The latest hearing brought both sides into direct discussion about potential fixes the government believes are necessary to address Google’s role in the ad-tech ecosystem. At the center of the…

    Close-up of a smartphone’s rear camera module, highlighting multiple lenses and an LED flash in a sleek metallic casing—perfect for Pixel users eager to explore new Android 16 features.

    Android and iPhone Users Can Now Share Files Much More Easily — With One Important Limitation

    A new update is making file sharing between Android and iPhone devices noticeably simpler. The improvement arrives through Google’s updated Nearby Share system, which now supports more direct exchanges with…

    A digital icon with the number 26 in translucent font over abstract blue and teal shapes, set against a soft gradient background. The Apple logo appears in the bottom right corner.

    iOS 26.2 Beta Lets iPhone Users Share Files With Strangers Via AirDrop for 30 Days

    The latest iOS 26.2 beta includes a notable update to AirDrop that lets iPhone users share files with individuals outside their contacts list using a time-limited code. According to a…

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    Cover of Apple Magazine, Special Edition, issue #739 dated Dec 26, 2025. Large number "25" with colorful light streaks in the background. Text: "The year that shaped the foundations of the AI revolution.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    Wyatt Russell, with short blond hair, wearing a light brown jacket and dark shirt, sits inside an old vehicle from Monarch, looking to his left as sunlight streams through the window behind him.

    Wyatt Russell to Lead Monarch: Legacy of Monsters Prequel as Lee Shaw

    Spacious Apple Noida store at DLF Mall of India with high ceilings, wooden tables displaying devices, customers browsing, a large staircase, colorful Apple logo on a screen, and green plants inside the modern, bright interior.

    Apple to Open First Noida Store at DLF Mall of India

    A person wearing a hat takes a selfie with an iPhone, while several colorful smartphones are displayed on stands in the foreground at a Singles Day tech event in China.

    Apple Sees Singles Day Lift in China as iPhone Sales Improve

    Large Baidu logo with red, blue, and white colors stands in front of a modern glass office building in China. A person walks on a pathway above the sign, highlighting Baidu's role in AI chips innovation.

    Baidu Emerges as China’s Key AI-Chip Supplier as Firms Search for Alternatives to Nvidia

    Four men in suits stand around a detailed scale model of a facility inside a modern industrial building, with machinery and Foxconn Wisconsin expansion signage visible in the background. One man gestures toward the model.

    Foxconn Expands Wisconsin Operations With $569M Investment Tied to OpenAI Collaboration

    A white sports car is displayed on a glossy stage under bright diagonal spotlights, with digital graphics behind it, highlighting Western EV competitiveness. A silhouetted person stands in the foreground, watching the presentation.

    Western Carmakers Look for Strategic Openings in the Global EV Race

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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