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    Marcus

    About the Author

    Marcus is a London-based tech enthusiast with a deep love for Apple and an active passion for sports. From the precision of the Apple Watch tracking his runs to the seamless integration of his AirPods during gym sessions, he’s all about how Apple’s innovations enhance his athletic lifestyle. When he’s not cheering on his favorite teams or testing the latest macOS features, Marcus can be found exploring London’s parks or debating the merits of the M-series chips with fellow Apple fans.

    Close-up of a sleek, curved metallic car body with a glossy finish, highlighting the wheel arch and subtle reflections—its precision reminiscent of the advanced design behind Apple Vision Pro under soft lighting.

    Apple’s Vision Pro Gets a Comfort Boost with M4 Chip and New Strap

    The inclusion of the M4 chip marks a notable leap from the M2 processor found in the current Vision Pro. Already powering recent iPad Pro and Mac models, the M4…

    A TV screen running tvOS 26 displays a show titled “Fountain of Youth” with five people standing before ancient-style buildings. Below are colorful app icons, and an Apple TV device with a remote sits in front of the screen.

    Apple TV’s tvOS 26 Beta 3 Signals Big Upgrades for Entertainment

    A standout of tvOS 26 is the Liquid Glass design, a visually striking interface overhaul that introduces translucent, shimmery elements inspired by visionOS. This aesthetic, applied to app icons, menus,…

    iPad missing Apple event. Render of Apple’s A16 iPad 11, highlighting its sleek design and U.S.-made A16 chip for tariff-proof affordability.

    Essential Privacy and Security Settings to Enable on iPadOS

    iPadOS provides granular control over what apps can access, from your camera to your location. In Settings > Privacy & Security, you’ll find a list of data categories like Photos,…

    Putting an iPad into a bag

    Unlocking iPadOS: Hidden Features to Elevate Your iPad Experience

    Navigating and editing text on your iPad becomes a breeze with three-finger gestures, a feature often overlooked by users. Swipe three fingers left to undo an action, like deleting text…

    Apple Watch Ultra 2 Black Titanium: A close-up view of a black Apple Watch with a braided band. The watch face displays the time, date, weather, activity rings, and elevation data. The side button and digital crown with an orange ring are visible. The Apple logo is in the bottom right corner.

    Apple Watch Ultra 3 Set to Launch with Satellite and 5G Upgrades

    One of the standout features of the Apple Watch Ultra 3 is satellite connectivity, a capability already introduced in the iPhone 14 and expanded in subsequent models. This feature allows…

    A white infinity symbol inside a circle is centered on a square app icon with rounded corners. Designed with Apple Intelligence, the background features a gradient of pink, orange, and blue hues, creating a vibrant and colorful effect.

    Apple’s Pivot to Third-Party AI: A Strategic Move for Siri’s Future

    The decision to integrate external AI models stems from practical realities. Apple’s proprietary AI, while privacy-focused and integrated with its ecosystem, has faced delays and limitations. Features promised for Siri,…

    Apple-TV+59-Your-Friends-Neighbors

    ‘Your Friends & Neighbors’ Season 2: A Deeper Dive into Westmont Village’s Secrets

    Apple TV+ demonstrated remarkable confidence in Your Friends & Neighbors by renewing it for a second season in November 2024, months before its April 2025 premiere. This rare move paid…

    A serious woman and man stand close together amid floating embers; the man, possibly Taron Egerton, holds a lit lighter and wears a dark jacket reading "ARSON INVESTIGATOR." The smoky orange scene evokes a gripping crime thriller.

    Taron Egerton’s ‘Smoke’ Ignites Apple TV+ with a Fiery Crime Thriller

    The ensemble cast elevates “Smoke” into a must-watch thriller. Alongside Egerton and Smollett, the series features Rafe Spall as Calderone’s complicated superior, Greg Kinnear as a fire department commander, and…

    A sleek iPad with a vibrant, multicolored display is showcased against a black background. The tablet, positioned at an angle, is accompanied by a minimalist protective cover or keyboard stand, emphasizing its modern and sophisticated design within Apple's Ecosystem.

    2025 iPad Pro Production Begins, but High Prices May Limit Appeal

    The new tablets are slated for a likely October launch, aligning with Apple’s typical fall release window. But sky-high prices, which dampened demand for last year’s OLED iPad Pro models,…

    A sleek M5 MacBook Pro in Space Black, open on a modern desk with a vibrant display showing creative software, highlighting its powerful M5 chip and professional-grade design for 2025.

    How to Enable Handoff on macOS for Seamless Device Switching

    Handoff on macOS is a feature that allows apps and tasks started on one Apple device to be continued on another. It works with built-in Apple apps like Mail, Safari,…

    Close-up of a smartphone screen displaying Find My on iPhone in the App Store, highlighting the app icon, "Open" button, ratings, age rating, and category details.

    How to Use Find My on iPhone to Locate Lost Devices

    Find My on iPhone is Apple’s all-in-one tracking app for devices, people, and items. It lets you: View your Apple devices on a map Play sounds to help locate them…

    Apple Intelligence logo.

    Apple’s AI Strategy Isn’t Late — It’s Just Different

    The Apple AI strategy stands out because it doesn’t chase flashy demos or open-ended assistants. Instead, Apple is building intelligence directly into its ecosystem. The company’s recent WWDC 2025 announcements…

    Two men stand outdoors on a golf course—one in a brown hat and sunglasses smiling, while the other in a blue shirt and cap shouts excitedly—capturing the thrill of an Apple TV+ golfing event with a cheering crowd and trees in the background.

    Apple TV+ Is on a Comedy Hot Streak — And Its Newest Show Keeps the Momentum Going

    The recent addition to Apple TV+’s comedy roster is Stick, and early reviews suggest it’s another solid win for the platform. The show brings quirky characters, dry humor, and an unpredictable…

    Apple AirPods Pro displayed next to an iPhone showing the AirPods firmware beta installation screen, highlighting early access features.

    Apple Opens AirPods Firmware Public Beta Program: What Users Can Expect

    In a quiet update to its developer site, Apple confirmed AirPods Firmware for select AirPods models is now accessible to users enrolled in the Apple Beta Software Program. Eligible devices…

    A smartphone screen displays a Visual Look Up information panel showing a puppy lying on a colorful rug, with camera details such as date, device (iPhone 12 Pro), resolution, and settings visible below the image.

    How to Use Visual Look Up on iOS to Identify Objects in Photos

    Visual Look Up is a feature built into the Photos app on iPhones running iOS 15 or later, designed to recognize objects like plants, animals, landmarks, art, and more recently,…

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    Cover of Apple Magazine, Special Edition, issue #739 dated Dec 26, 2025. Large number "25" with colorful light streaks in the background. Text: "The year that shaped the foundations of the AI revolution.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    Spacious Apple Noida store at DLF Mall of India with high ceilings, wooden tables displaying devices, customers browsing, a large staircase, colorful Apple logo on a screen, and green plants inside the modern, bright interior.

    Apple to Open First Noida Store at DLF Mall of India

    A person wearing a hat takes a selfie with an iPhone, while several colorful smartphones are displayed on stands in the foreground at a Singles Day tech event in China.

    Apple Sees Singles Day Lift in China as iPhone Sales Improve

    Large Baidu logo with red, blue, and white colors stands in front of a modern glass office building in China. A person walks on a pathway above the sign, highlighting Baidu's role in AI chips innovation.

    Baidu Emerges as China’s Key AI-Chip Supplier as Firms Search for Alternatives to Nvidia

    Four men in suits stand around a detailed scale model of a facility inside a modern industrial building, with machinery and Foxconn Wisconsin expansion signage visible in the background. One man gestures toward the model.

    Foxconn Expands Wisconsin Operations With $569M Investment Tied to OpenAI Collaboration

    A white sports car is displayed on a glossy stage under bright diagonal spotlights, with digital graphics behind it, highlighting Western EV competitiveness. A silhouetted person stands in the foreground, watching the presentation.

    Western Carmakers Look for Strategic Openings in the Global EV Race

    A person holding a credit card and a mug sits at a table with a wrapped gift, an open laptop, festive decorations, and warm lights in the background, ready for some seamless AI holiday shopping.

    Artificial Intelligence Shapes New Holiday Shopping Habits

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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