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Apple show Android uses what they are missing out on in two new adverts

Apple has just shared two new videos, entirely designed to encourage Android users to switch to iPhone from the competition by showcasing the superior experience Apple is offering. “Take studio-quality…

Last Apple Watch pop-up store closing on May 13

The last ever dedicated Apple Watch pop-up store, located in the Shinjuku ward of Tokyo, is set to close on May 13. Signage at the store, located in Shinjuku’s high-end Isetan department store,…

Apple celebrates Earth Day with Ziggy Marley Concert

Millions are celebrating Earth Day through demonstrations and gatherings and Apple is no exception. Apple has shown its commitment to the environment through a concert, Apple Music playlists, uniform changes,…

Apple will not merge Mac and iPad

There may have been reports that Apple is planning to support cross platform apps for Mac, iPhone, and iPad but a recent interview with Tim Cook by The Sydney Morning…

The latest from Apple’s Environmental Responsibility Report

Apple is a company that prides itself on how environmentally friendly it is and because of this, it’s constantly working toward reducing it’s carbon footprint. Now, according to this year’s…

New iPhone leak confirms how ambitious Apple really is

Speculation may have been rampant for some time and despite no rumors being quashed at the Apple event in March, anticipation can once again start rising after the iPhone SE…

The alluring mystery of dark matter

Did you know that a staggering 80% of the universe is made up of material that scientists can’t actually observe? It’s known as dark matter, something that doesn’t emit any…

Cambridge Analytica planned to launch its own cryptocurrency

Cambridge Analytica, the company behind Facebook’s huge data scandal, attempted to develop its own cryptocurrency earlier this year and intended to raise funds through an initial coin offering, Reuters and…

Dropbox now has drag and drop support for iPad

Dropbox’s latest update on Tuesday included a few new features for the iPad-centric iOS 11, including the ability to drag and drop files between folders and other apps. This is…

Scientists have created a mutant enzyme that devours plastic

Finally, thanks to the accidental creation of a mutant enzyme, we might have a solution to the ever-growing problem of plastic pollution. In Japan, hidden in the soil at a…

E-sports: Female professional gamers battle for recognition in China

The 2018 World Electronic Sports Games (WESG) recently took place in Hainan, China. The event continues to see increased female participation; however, BBC Future report that gaining recognition from their…

New batteries offered for Apple Watch Series 2

Apple stores and Authorised Repair Providers have now been informed of policy changes after some Apple Watch Series 2 users complained about swollen batteries and a refusal to turn on….

New data shows that in-app purchases are more successful than ever

A new report from Sensor Tower shows that in-app purchases are still popular among both smartphone users and developers. These analytics demonstrate that iPhone users spent 23% more on in-app…

CarPlay becoming increasingly important purchase factor for new car buyers

A new survey has found that Apple’s CarPlay is becoming a pivotal purchase priority for new car buyers. Over the past few years, more and more car buyers have been…

Apple store employees celebrate Earth Day with green shirts

Starting this week, Apple Store employees are celebrating Earth Day by ditching their traditional navy shirts for green alternatives, and it looks like the green shirts are here to stay for…