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Best Buy Launches Vision Pro App for Augmented Reality Home Shopping

A digital screen displays a list of kitchen appliances, showcasing three different Bosch Series freestanding ranges with ratings and prices. Using augmented reality, the interface offers options to filter results and view items in more detail. The background shows an office space with plants and a blue rug.

Best Buy - Envision app | Apple Vision Pro

The Best Buy Envision app, exclusively available for Apple Vision Pro users, incorporates augmented reality technology to project 3D models of various Best Buy products into the user’s home environment.

This feature enables customers to see how items such as big-screen TVs, appliances, fitness equipment, and furniture will look and fit in their actual living spaces before making a purchase.

By wearing the Apple Vision Pro headset, users can navigate through a virtual catalog of products, selecting items to view as digital overlays within their physical rooms. This immersive shopping tool aims to provide a more confident purchasing experience by eliminating the guesswork often associated with online shopping for large items.

After deciding on a product, users can easily proceed to purchase by opening the product page in Safari directly through the app.

While augmented reality shopping apps are not new, Best Buy’s implementation with Vision Pro offers a deeper level of integration and a more realistic preview of how products will appear in a user’s space.

This advancement not only streamlines the shopping process, but also enhances customer satisfaction by ensuring the products fit well within their intended environments.

The Best Buy Envision app for Vision Pro is now available for download on the App Store, offering a futuristic approach to home shopping and interior planning.

Best Buy – Envision app | Apple Vision Pro
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