With pre-orders already in motion and the launch slated for February, Apple executives are illuminating the potential impacts of this groundbreaking technology.
In an internal video, as reported by Bloomberg, Apple leaders Mike Rockwell and Alan Dye delved into the Vision Pro’s transformative applications.
A key focus is the medical field, particularly surgery. Rockwell highlighted a significant benefit: the headset’s ability to aggregate critical information during surgical procedures, potentially enhancing patient outcomes by addressing the issue of scattered data displays.
The educational sphere is another domain where Vision Pro is expected to make a significant impact.
Rockwell’s enthusiasm is palpable regarding the headset’s ability to offer unprecedented high-quality training experiences for technicians and aircraft mechanics. While marketed primarily as a consumer product, Vision Pro’s role in education underscores its utility far beyond entertainment.
An eye-catching detail from the leaked video is the substantial 25% discount offered to Apple Store employees on the Vision Pro. This move underscores Apple’s commitment to democratizing access to this technology for its workforce.
Apple’s employee incentive program, which provides a $500 credit every three years for a Mac, now extends to the Vision Pro, making it more accessible for staff members.
The internal discussions reveal that Apple is vigorously exploring growth avenues for Vision Pro.
Executives Dave Scott and Yaniv Gur are spearheading efforts to unearth enterprise and educational applications for the headset. Their backgrounds — Scott with Apple’s car team and Gur in engineering for Apple’s productivity apps — reflect Apple’s strategic intent to broaden the headset’s reach beyond its initial consumer market focus.