Microsoft just launched its three new Surface Pro 3 television comparing their tablet to Appleโs Macbook Air.
The ads emphasizes the productโs multitasking capabilities and expandable hardware while knocking the Macbook Air for lacking the same functionality. Each ad ends with the tagline, โThe tablet that can replace your laptop.โ
โCrowdedโ focuses on the equal processing power of the Surface Pro 3, along with its touchscreen and stylus features. The narrator using a Macbook Air pulls out his iPad and a notebook pad and pen to reach the same capabilities as the Surface Pro. He states, โWow, Iโve got a lot of stuff to carry,โ to which the Surface Pro user replies, โYou are more powerful than you think,โ parodying Appleโs new iPhone 5s campaign tagline.
โHead to Headโ is a direct comparison of the two products, sans narrators. The ad centers, again, on the touchscreen, stylus, and expandable hardware of the Surface Pro 3. It also parallels each productโs 128GB of storage and 4GB of RAM, trying to show how the Surface Pro 3 can compete in the memory storage arena.
โPowerโ shows some other capabilities besides those touted in the previous two ads. The Surface Pro 3 user claims he can run full Adobe Photoshop software and that the tablet is just as fast as the Macbook Air. When the laptop user says, โWell, I bet you canโt plug anything into it,โ the tablet user shows the productโs USB and mini display ports. Finally, the tablet user displays the Surface Proโs kickstand, which, unlike the detachable keyboard, is a built-in piece of hardware on the back of the tablet.
Microsoft announced the arrival of the Surface Pro 3 in May this year. The company also began a program in which it would give Macbook users who traded in their Macbook Airs at a Microsoft retail store $650 in store credit towards the new Surface Pro. This isnโt the first time that Microsoft has released ads making fun of Apple products, and it probably wonโt be the last.
(Source: Mac Rumors)