Today Vast announced CarStory, an iPad application that uses big data and complex analysis to help automotive sales associates partner with their customers throughout the sales process.
The app makes it possible for dealership sales associates to reveal the unique attributes behind each car and build the value for the customer.
As the seven-year-old big data behemoth in the automotive space, Vast analyzes market signals from roughly 100 million used car searches across hundreds of online automotive sites each month.