British electropop singer-songwriter Charli XCX will have her own ongoing show on Appleโs Beats 1 radio station from this Friday. The news comes on the same day that the โBreak The Rulesโ hit-maker announced that she was launching her own label, Vroom Vroom Recordings.
The news of Charliโs regular radio slot was reported by Pitchfork and then confirmed on the official Beats 1 Twitter page. According to that page, the show will be called The Candy Shop and debut at 12pm Pacific Time, 3pm Eastern Time and 8pm UK time on Friday.
Get ready for #TheCandyShopโฆ@charli_xcx is joining #Beats1!
Catch the 1st show Friday at 12PM PT/3PM ET/8PM UK ๐ญ๐ ๐ญ pic.twitter.com/DdVUrWXTbgโ Beats 1 (@Beats1) February 23, 2016
In a press release, Charli dubbed Vroom Vroom Recordings โan experimental pop label [which] will combine my love for bubblegum pop with mystery and darkness.โ The labelโs first release will be the Vroom Vroom EP, which Charli has worked on in collaboration with SOPHIE and will be released on March 25 and streamable from Friday.
It was in October that the EPโs title track played on Beats 1, which broadcasts right around the clock to users of Apple Music on iOS, OS X, Android and desktop Windows.