Photographer and artist Johann Clausen has released a series of new images, showing off Apple’s stunning packaging design. For the first time, those clean, crisp packaging elements used to house Apple products have taken center stage, offering a new look at the Cupertino company’s packaging of its iconic product range.

Speaking of the project, Clausen said: “The inner part of the packaging of my AirPods was flying around the studio and looked kind of interesting. So I held it in front of the camera and started playing around with it.”

“We were surrounded by all the different white objects resembling each other. After a while, we started to forget the scale of the objects and the small packages suddenly became spacious and imposing. At this point, it felt like photographing utopian architectural models rather than just packaging.”