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    Computersby Tom Richardson

    M5 Chip Rivals M1 Ultra in Early Benchmarks, Matching Desktop-Class Performance

    A glowing Apple M5 chip logo appears at the center, surrounded by dark shadows, hinting at impressive M5 chip performance, with part of a MacBook keyboard and a sleek Apple device visible in the background.
    M5 Chip Rivals M1 Ultra in Early Benchmarks, Matching Desktop-Class Performance
    Computersby Tom Richardson

    Vision Pro Gains M5 Chip and Dual Knit Band

    Close-up view of the inside of the Apple Vision Pro headset, showing multiple cameras, sensors, and visible Apple M2, R1, and Vision Pro M5 chips—all set against a black background.
    Vision Pro Gains M5 Chip and Dual Knit Band
    App Store

    App Store Connect Analytics Upgrade: Apple Introduces Peer Group Benchmarks

    by NewsroomComputersMarch 7, 2023June 28, 2024

    The App Store Connect platform has launched new “peer group benchmarks” in App Analytics, which offers developers a powerful tool to improve the performance of their apps by comparing them…

    MacOS

    Apple Launches Rapid Security Response Updates for macOS 13.3 & iOS 16.4 Beta Testers

    by NewsroomComputersMarch 4, 2023March 4, 2023

    Apple has recently launched a new Rapid Security Response (RSR) update for iOS 16.4 and macOS 13.3 beta testers. The RSR updates aim to provide enhanced security features and fixes…

    Apple-HomePod

    Apple Receives Patent for Flexible Speakers in HomePod

    by NewsroomComputersFebruary 27, 2023February 27, 2023

    Apple has been granted a new patent by the United States Patent and Trademark Office (USPTO) that could change the speaker game forever. The patent, titled “Flexible Speakers”, describes the…

    Mac pro

    Apple’s ‘Compute Module’ Found in iOS 16.4 Beta

    by NewsroomComputersFebruary 24, 2023

    Apple has transitioned all of its computers to custom silicon, except for the Mac Pro, a powerful and expensive desktop computer. However, the company has announced that it will soon…

    iPhone 14 Pro | China

    China: iPhone Sales See Year-over-year Improvement

    by NewsroomComputersFebruary 17, 2023

    Counterpoint Research’s latest market intelligence data revealed that iPhone sales in China experienced a year-over-year growth of 6% during the Chinese New Year holiday season. This was supported by the…

    MacBook

    Apple Rumored to be Planning Return of 12-Inch MacBook

    by NewsroomComputersFebruary 16, 2023February 16, 2023

    According to a recent post on the Korean blog Naver, Apple may be continuing its plans to bring back the 12-inch MacBook. The account that posted this information, “yeux1122,” has…

    Apple Park

    Berkshire Hathaway Adjusts Investment Portfolio, Adds to Apple Holdings

    by NewsroomComputersFebruary 16, 2023

    Warren Buffett, the billionaire investor, and CEO of Berkshire Hathaway Inc., has recently made a number of changes to his company’s stock portfolio. While the investment community closely monitors Buffett’s…

    Walmart Austin Tech Office

    Walmart to Close Three Tech Hubs, Relocate Employees

    by NewsroomComputersFebruary 15, 2023

    Walmart, the world’s largest retailer, will be closing three of its tech hubs, with hundreds of employees potentially facing relocation or remote work. According to Walmart spokesperson Mischa Dunton, the…

    Apple Mac mini, Studio Display, Magic Keyboard | M3 Mac Mini Rumors

    M2 Pro/Max: Apple’s Latest Innovations in Exclusive Interview

    by NewsroomComputersFebruary 14, 2023February 14, 2023

    In a recent interview, tech YouTuber Andru Edwards had the opportunity to speak with three influential leaders at Apple – Laura Metz, director of product marketing; Anand Shimpi, who works…

    iPad Mini 7: What to Expect from Apple's Next Compact Tablet

    Apple Offers Refurbished iPad Mini 6 & 2021 iPad Pro Models at Reduced Prices

    by NewsroomComputersFebruary 13, 2023February 13, 2023

    Apple has expanded its refurbished product offerings, adding the latest iPad mini 6 and 2021 iPad Pro models to its online refurbished store. This is the first time that these…

    Carol Surface

    Chief People Officer: Carol Surface to Lead HR Efforts at Apple

    by NewsroomComputersFebruary 12, 2023February 12, 2023

    Apple has made a significant addition to its executive leadership team with the appointment of Carol Surface as the company’s first-ever Chief People Officer. The news was announced by Apple…

    Siri

    After ChatGPT, the Time of the Siri is Almost Up

    by NewsroomComputersFebruary 11, 2023February 11, 2023

    In recent years, the advancement of artificial intelligence (AI) and natural language processing (NLP) has been growing at an exponential rate. As a result, virtual assistants like Siri, Alexa, and…

    Apple website

    Apple’s Website Gets a Navigation Upgrade

    by NewsroomComputersFebruary 7, 2023February 8, 2023

    Apple has made a significant change to the design of its website, aimed at simplifying the process of discovering products. The tech giant has introduced a new navigation system with…

    Apple Store

    Apple continues 16-year reign as the world’s most admired company on Forbes’ list

    by NewsroomComputersFebruary 7, 2023

    For the 16th consecutive year, Apple has secured the top spot on Forbes’ “World’s Most Admired Companies” list, outpacing rival companies such as Amazon, Microsoft, and Walt Disney. The ranking…

    Apple Store

    Apple’s fourth-quarter 2022 iPhone shipments total 70 million

    by NewsroomComputersFebruary 6, 2023

    In 2022, the smartphone market faced challenges due to a range of factors, including the war in Ukraine, inflationary pressures, and economic uncertainty. These challenges had a significant impact on…

    Post navigation

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    Apple Magazine cover featuring a close-up of a MacBook keyboard and edge with headlines about AI-driven shopping, billionaires preparing for the end, and “M5 Devices” as the main focus.
    AppleMagazine App - Subscribe and Save | Image promoting AppleMagazine subscription. Text reads: "Subscribe and save. For a limited time only." Below, overlapping blue and multicolored app icons bearing the "AppleMagazine" logo are displayed. "AppleMagazine" is shown above an "App Store" download button. White background.

    A person in shiny black armor and helmet pilots a spaceship, while The Mandalorian & Grogu sit side by side in the cockpit, surrounded by futuristic controls and lights.

    The Mandalorian & Grogu: Sigourney Weaver Joins Pedro Pascal

    A skier in black gear and a helmet charges through deep powder snow, sending a spray into the air on a bright, wintry slope—perfect for experiencing immersive films with Vision Pro’s spatial storytelling. The skier's goggles reflect the snowy surroundings.

    Immersive Films for Vision Pro

    A glowing, multicolored quantum chip sits at the center of a circuit board, surrounded by illuminated pathways and electronic components, symbolizing advanced technology and digital innovation.

    Quantum Processor in Your Pocket: The Race to Miniaturize the Chip for Phones

    A hand holds a slim iPhone Air vertically against a white background. Large, thin letters "A" on the left and "R" on the right frame the phone, highlighting its thin profile and key differences from previous models.

    The Super-Thin iPhone Air: Teardown Report Reveals Details

    A thin, rectangular metal filter—resembling an iPhone Vapor Chamber—is shown on a black background. The left side appears partially covered with a textured, mesh-like material.

    Vapor Chamber? Understanding the New Thermal Envelope on iPhone Pro

    Side view of four smartphones in light blue, gold, silver, and black stacked horizontally, highlighting their slim designs—perfectly illustrating Apple moving luxury away from the Pro line against a white background.

    iPhone Air Bend Test: How Does Apple’s Thinnest iPhone Hold Up?

    Black and white logo featuring a pixelated arrow pointing upwards to the right, with the word "MINECRAFT" in bold capital letters beneath it. The design is simple with a retro, blocky aesthetic.

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