JERSEY CITY, N.J., Feb. 7, 2013 /PRNewswire/ — Quidsi, Inc., today announced the launch of its Diapers.com iPad app, providing busy parents with an iPad-optimized fast, simple and seamless shopping experience on Diapers.com as well as their other Familyhood sites: Soap.com, BeautyBar.com, Wag.com, YoYo.com, Casa.com, Vine.com, AfterSchool.com and Bookworm.com.
Diapers.com customers have been rapidly shifting their usage to mobile and tablet devices.
“Our mission is to make shopping for baby essentials as easy as possible, and our customers have been telling us that shopping on a tablet is a key part of that,” said Ron Feldman, director of Quidsi’s mobile and tablet group.