Disney has confirmed that its new streaming service has hit 50 million paying subscribers.
The company launched in November in key markets like the United States, before rolling out its service in European markets in March, and has now hit more than 50 million subscribers.
According to Deadline, the company had just 28.6 million subscribers back in February, but as the COVID-19 coronavirus forces more of us indoors for self-isolation and lockdown, and with a European launch, Disney+ is now one of the most popular streaming platforms in the world.
Disney itself did not expect to reach 50 million subscribers by this time, but these exceptional circumstances have no doubt worked in the company’s favor.
Disney said that it had hoped to reach 60 million subscribers around the world by 2024, but now it could hit that figure in the next couple of weeks as more people sign up to get their fill of premium Disney content.
Of course, Disney+ may not hold onto all of those customers, as users can sign up for one month and then drop off the next.
Before launch, the company ran several promotions in key markets allowing users to pick up an annual subscription for less than $50.
The giant has also partnered with telecom companies like O2 and Verizon to offer free premium access.
The service has proved so popular not only because of the global pandemic but because users can access an impressive back catalog of content and new original series such as The Mandalorian and High School Musical: The Musical: The Series.
Compare that to Apple TV+ which launched with only a handful of shows, and it’s clear which is more attractive.
Speaking of Apple TV+, the Cupertino company has yet to reveal subscriber numbers, but it is unlikely that it will be anywhere near the success of Disney+.
However, as Apple has been bundling in Apple TV+ for free for users who purchase an iPhone or Mac, the company could statistically have more subscribers than Disney, though how many of those sick around remains to be seen.
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