While each user will have their own unique app and entertainment preferences, there are certain trends that can be identified.
As major entertainment providers like Netflix, Spotify, and Audible continue to improve their services in terms of content and the ability of users to enjoy online and offline entertainment, these markets continue to excel and move ahead of physical media. We explore the top preferences of US Apple users in 2025 and how this could change in the future.
Gaming
The gaming industry is one of the fastest-moving in terms of technology, and its progression from arcades and casinos to home computers and handheld consoles, before smartphone technology facilitated worldwide connections and cloud gaming, illustrates this.
It is now possible for consumers to enjoy some of their favourite titles using an iPhone, and popular US slots platforms have improved access for millions of consumers.
The App Store offers a vast selection of game titles for people to choose from. Consumers can choose between free, paid, and hybrid titles that offer free and premium versions. A lot of game developers will operate models that allow free gameplay, with additional options to make in-game purchases for items that can help the player progress more quickly.
Streaming Music, Podcasts, Audiobooks
Personal music listening technology has also developed quickly, moving from radios and personal cassette players to mobile CD players and MP3 players, before streaming took control. iPods helped to define a new generation of access to music, but consumers still had to purchase individual albums or tracks.
Streaming platforms work on subscription-based models where users pay a flat monthly fee and enjoy access to a massive library of content. This is the same for consumers who enjoy audiobooks and podcasts, with the best content being snapped up and made available by leading streaming platforms.
Collaborations between platforms like Spotify and Audible have improved access to even more content for users. Streaming services have emerged as the most popular way of consuming music, and it is estimated that streaming accounts for more than two-thirds of music industry revenue.
Streaming Movies, TV Shows
The ability to stream movies and TV shows has transformed commuting for millions. Being able to catch up on the latest episodes of new series, or enjoy old favorites wherever you are, has never been easier.
Platforms like Netflix allow users to download content so they can watch offline, and the trend of binge-watching boxsets has completely taken over from the days when people used to have to wait a week for a new episode and months, or every year, for a new series.
While the majority of film and TV fans will prefer larger screens to sit back and enjoy their favorite content, the size and quality of iPhone screens still offer a great viewing experience.
