EU Antitrust Body OKs Facebook’s $19B WhatsApp Bid

Facebook WhatsApp

The European Union’s antitrust authority says it has approved Facebook’s proposed $19 billion takeover of the messaging service WhatsApp.

The 28-nation bloc’s executive Commission said Friday the deal may go ahead because consumers will continue to have a wide choice of alternative communication apps they could use. Facebook Inc. runs its own mobile messaging service with its Messenger app but the EU found the merged entity “would continue to face sufficient competition.”

EU antitrust chief Joaquin Almunia says “while Facebook Messenger and WhatsApp are two of the most popular apps, most people use more than one communications app.”

The Commission says WhatsApp – launched in 2009 – has some 600 million users globally. Facebook CEO Mark Zuckerberg hopes it will reach 1 billion in a few years.

Associated Press

Ivan Castilho
About the Author

Ivan Castilho is an entrepreneur and long-time Apple user since 2007, with a background in management and marketing. He holds a degree in Management and Marketing and multiple MBAs in Digital Marketing and Strategic Management. With a natural passion for music, art, graphic design, and interface design, Ivan combines business expertise with a creative mindset. Passionate about technology and innovation, he enjoys writing about disruptive trends and consumer tech, particularly within the Apple ecosystem.