EU Privacy Watchdogs Give Google Guidelines to Change Privacy Practices

The European Headquarters of Google in Dublin

European data privacy regulators on Thursday handed Google a package of guidelines to help it bring the way it collects and stores user data in line with EU law after six regulators opened investigations into the internet giant.

The group of European data protection authorities, known as the Article 29 Working Party, sent Google a list of measures it could implement, such as spelling out clearly for what purposes it collects user data and what third party entities would also be able to collect people’s information.

Regulators in six European countries, ItalyFranceSpainGermany, Britain and the Netherlands, have opened investigations into Google after it consolidated its 60 privacy policies into one and started combining data collected on individual users across its services, including YouTube, Gmail and Google Maps.

It gave users no means to opt out.

In January France’s data protection authority, the CNIL, fined Google 150,000 euros ($191,100) for failing to bring its new privacy policy in line with local law.

A spokesman for the company said Google was open to the regulators’ feedback and looked forward to discussing the list of guidelines.

“We have worked with the different data protection authorities across Europe to explain our private policy changes,” said Al Verney.

The fines for privacy breaches remain small in most countries when compared with the $12.2 billion net profit Google earned in 2013.

Google has actively responded to a separate European court ruling that it must remove links from internet search results under a person’s name if the information is inadequate or irrelevant. It is currently holding consultations in seven European capitals to debate the balance between privacy and the freedom of information.




About the Author

Ivan Castilho is a citizen of the world; CEO at Mindfield Digital and Executive Director at AppleMagazine, Techlife News and eNews Magazine. Ivan's been an avid Apple user and consumer since 2008, with a major in Marketing and extensive experience in strategic management and consulting for tech companies.
Hobbies: Arts, Photography, Writing, Design and full-time father to a beautiful little girl.