In a bid to grow its original video content, Apple Music has announced that it has secured an exclusive on the road documentary with pop musician Sam Smith that will cover the creation of his second album “The Thrill Of It All”.
Joining the likes of Harry Styles and Niall Horan, Smith’s documentary is part of Apple Music’s ‘On the Record’ series which highlights the creation process and inspiration behind new albums. The trailer shows clips from the recording process of the album, and the film also features interviews with producers including Timbaland, Poo Bear, and Jimmy Napes.
“I went through this vortex, came out, and I feel like I’ve rebuilt myself as a stronger thing and I’m just going to go into the vortex again,” Smith says in the trailer. “I wasn’t trying to make a pop record when I made this album. I was actually trying to make something personal and like a diary.”
The documentary will be released exclusively on Apple Music on November 3, the same day as his album release. The company will also sponsor a concert in London that day to celebrate both.
You can watch the trailer here.
