Facebook launches Pinterest competitor Hobbi

A promotional image for the "Hobbi" app. On the left, a smartphone displays the app interface with categories like "Ceramics" and "Gardening." On the right side, text reads "Capture what you love to do" and "Organize your creative process" with app screenshots. Discover why Hobbi is a Pinterest competitor!

Facebook has launched a new Pinterest-inspired app called Hobbi.

The app is designed to let users document their projects and hobbies in one, easy-to-use space, and has more than a few similarities to the popular mood board app Pinterest.

As first reported by TechCrunch, the Hobbi ā€œapp is designed to help hobbyists organize photos of their own projects into themed collections ā€” like gardening, cooking, arts & crafts, dĆ©cor and more.

“The idea is to track the progress youā€™re making over time.ā€

Unlike many of Facebookā€™s other apps and Pinterest, Hobbi does not have a social networking component as of yet.

Instead, the app is a personal space to organize hobbies and ideas, and though you can create video highlight reels to share on other platforms, the main purpose of the app is to serve as a personal scrapbook and way to preserve memories.

According to The Information, the new app was built by Facebookā€™s New Product Experimentation team.

ā€œHobbi was made by a skunkworks team within Facebook called New Product Experimentation, which is tasked with inventing new social and related services to either function as standalone apps or be folded into the companyā€™s already-established products,ā€ the organization said.

What are your thoughts on Hobbi? Will you be giving it a go? Let us know your thoughts on social media and check back soon for more news and updates, as and when we get them.

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