According to a new report, Facebook executives are concerned iOS 14 changes will impact profitability.
The Information reports that representatives for the company have been reaching out to advertisers to explain how upcoming ad tracking changes will affect them.
Earlier in the year, Apple confirmed that iOS 14 would take privacy to a new level, allowing users to choose whether or not to be tracked on the web. As expected, Facebook says that a vast majority of users will refuse to be tracked, and therefore, ad tracking will be tougher.
Right now, companies like Google and Facebook can track users around the web, selling data to advertisers.
A consumer who searches for bicycles on Google, for example, might start seeing advertisements for new bikes on Facebook and magazine websites. Changes would mean that such practices would be harder for advertisers, hurting their effectiveness.
Facebook staff have reportedly been meeting with publishers, asking about their concerns regarding Apple’s changes. Some companies may even benefit from the change, as they’ll be able to display a new explanatory screen inside of their apps to confirm that users’ data will be logged, reducing the need for compliance with laws such as GDPR and CCPA.
Apple will release iOS 14 in October. Are you concerned that increased privacy will hurt big brands like Facebook? Will ad tracking blocking affect your business? Let us know your thoughts on social media and check back for more news and rumors on everything Apple.
