A new study conducted by social media analytics company Quintly has revealed that most global brands still primarily favor using Facebook over other social media websites for marketing purposes. The study involved analysis of 50,000 users of Quintly’s services and, according to a statement from the company, “helps to understand which countries are interested in which networks the most, and consequently improves marketers’ intercultural understanding”.
Particularly interesting findings of the research include that Facebook is used more by the studied brands in France than any other country – while, of these companies, those in the United Arab Emirates use Twitter more than those in other countries. Meanwhile, Instagram seems popular in the Southeast Asian country of Indonesia, while YouTube is a corporate hit in the economically-thriving South Asian city-state of Singapore.
It seems that companies currently focus their promotional efforts too much on Facebook at the expense of Instagram, considering that image-sharing platform’s impressive interaction rates. High interaction with customers – past, current and potential – through social media websites can help brands to develop good relationships with these customers and, in the process, encourage further business. We at Apple Magazine certainly expect the findings of the Quintly study to give many global brands food for thought.
