Apple’s partnership with Major League Baseball (MLB) has been a significant draw for Apple TV+, offering subscribers two MLB games every week under the Friday Night Baseball banner. This arrangement will resume on the opening weekend of the 2024 season, showcasing major matchups and star players.
The service is available in 60 countries and regions, offering 26 weeks of doubleheaders without local broadcast restrictions. This initiative has increased international access to MLB games and eliminated blackout restrictions in the United States, marking a significant innovation in sports broadcasting.
Despite not introducing Immersive Video for Apple Vision Pro for MLB games this season — something that had been anticipated by fans — Apple is highlighting its new Sports app as the latest technological integration with Friday Night Baseball.
The deal with MLB differs significantly from the decade-long streaming rights Apple secured with Major League Soccer, limiting the extent of innovations Apple can bring to MLB broadcasts. Nevertheless, the introduction of the Sports app and the continued global availability of games represent Apple’s ongoing efforts to enhance the viewing experience for baseball fans.
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The 2024 season of Friday Night Baseball kicks off on March 29, featuring star-studded teams in back-to-back games.
The action begins at 7:30 p.m. ET with Juan Soto, Aaron Judge, and the revamped New York Yankees facing off against the Houston Astros. Following at 9:30 p.m. ET, fans can watch Shohei Ohtani, Mookie Betts, and the Los Angeles Dodgers take on the St. Louis Cardinals.
For Apple Vision Pro users, the MLB app for visionOS offers an alternative immersive experience. This app transforms game viewing into a fully immersive, three-dimensional environment, complete with interactive statistics and play-by-play features. Users can enjoy a digitally rendered MLB ballpark experience, simulating the sensation of watching the game on a stadium videoboard. This innovative approach leverages Apple Vision Pro’s capabilities to blend digital content with the physical world, enhancing the overall viewing experience.
Moreover, MLB is expanding its viewing options by introducing a multiview feature from the web to Apple TV, starting with the 2024 season. Additionally, T-Mobile subscribers will have the benefit of MLB TV returning as a perk, beginning March 26.
