Gartner Reveals 36% Year-on-Year Growth in iPhone Sales

New figures released by the IT research firm Gartner suggest that global iPhone sales have seen impressive year-on-year growth of 36%. This has helped Appleโ€™s share of the international smartphone market to rise by 2.4 percentage points year-on-year in 2015โ€™s second quarter.

Gartner commented that, despite lethargic growth in the market as a whole, Apple remained the undisputed leader in the premium segment. It was observed that the iPhone makerโ€™s impressive and improving performance here โ€œcontinued to negatively impact its rivalsโ€™ premium phone sales and profit margins.โ€

Garter added that iPhone shipments were healthy even in emerging markets, and particularly noted that the company had upped its smartphone revenue in China by 68%, bucking the trend of the overall revenue from handsets in the East Asian country decreasing by 4%.

Apple certainly seems to be taking the challenge to Android smartphones in China, judging from comments made by research director Anshul Gupta and quoted by TechCrunch. Describing Apple as a โ€œbig brandโ€, he pointed out that โ€œitโ€™s kind of an aspirational brand so many of the consumers in China expect to own an iPhone at some point in timeโ€. He also referred to Android handset owners resisting buying replacement Android devices, actuated by ambitions to purchase iPhones instead.

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