Going beyond the selfie stick: Snapchat launches a selfie drone

Snapchat on phone

The company responsible for Snapchat, Snap Inc., has thrown the covers off a drone called “Pixy”, which has been specifically designed with the taking of selfies in mind.

The drone, which retails for $229.99, was launched at the Snap Partner Summit 2022 at a session about the latest Snap tools for creators.

Pixy is about the size of a human palm, and weighs 100 grams, or 0.22lbs. According to Snap, the camera initiates flight “with the simple tap of a button,” and can take to the air in four preset flight paths.

In Snap’s words, Pixy “can float, orbit and follow wherever you lead, without a controller or any set-up. And, Pixy finds it home in your hand, landing gently at the end of the flight.”

Snap’s press release continues: “Videos from flights are wirelessly transferred and saved into Snapchat Memories. From there, use Snapchat’s editing tools, Lenses, and Sounds to customize what you capture.

“With a few taps, you can automatically crop into portrait and apply quick Smart Edits, like Hyperspeed, Bounce, Orbit 3D and Jump Cut. Then, share to Chat, Stories, Spotlight, or any other platform.”

Pixy is available for pre-order now for buyers in the United States and France, “while supplies last”. However, Snap has estimated that purchasers will face an 11-12-week wait before the product ships.

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