Data collected by Flurry Analytics has revealed that health and fitness apps, of all apps on iOS, command the highest loyalty rates. In fact, about 33% of iOS users keep a health tracking app for 30 days after downloading it.
The data, gathered in March from over 830,000 apps on iOS and Android, also shows that, on average, people on iOS will use a health tracking app just under three times a week. It shouldn’t be hugely surprising that iPhone and iPad users have really taken to such software, given Apple’s own health-based initiatives such as the HealthKit, ResearchKit and CareKit frameworks and iOS 9.3’s Night Shift mode.
iOS apps in this category that, at AppleMagazine, we have personally found helpful for long term use include Calorie Counter & Diet Tracker by MyFitnessPal, which can use the device’s camera for quickly scanning foods to be recorded in a daily virtual diary, and Sleep Cycle Alarm Clock, where the device’s microphone can help in intelligently measuring the user’s sleep patterns.
The various health and fitness applications of the Apple Watch have also likely encouraged the blossoming popularity of this app category, given how often many developers now bundle Apple Watch apps with the – often longer-established – iPhone versions of the software.
