In the past, developers would create websites and applications by primarily focusing on desktop consumption. But as mobile devices have continued to be popular, things have changed. So, if you want to know how online entertainment companies are adjusting, you will do well to hang around. Here, we will go into the depths of this discussion while highlighting crucial details that will leave you more informed.
The Importance of Mobile-Friendly Websites
Let’s consider a country like Canada, for instance. Are you aware that, according to Made in Canada, there are over 34 million cell phone users in this country? This is about 86% of the country’s 40.1 million population. Imagine if all these people could not access your products just because you didn’t adjust to allow for mobile phone usage. To avoid missing out on such audiences, entertainment companies, including the best online casinos, are now coming up with websites that work well on mobile devices.
The best part of this is that it can give the impression that you’re forward-thinking and attentive to changing customer preferences, which could strengthen your brand perception. And, of course, it follows that if people are satisfied with their interaction with your online platform and have the right impression of it, they will likely return.
Actually, BusinessDasher agrees with this, claiming that more than three-quarters of users will most probably return to a website if it’s mobile-optimized. As if that’s not enough, the institution adds that such websites have up to 40% conversion rates than those that are not. At a time when acquiring new customers has become expensive, adopting such an approach can be a great way of improving retention rates.
More Benefits
According to WebFX, more than half of sales happen through mobile, and if you don’t optimize your site for this, you’re already missing a significant opportunity to earn leads. A site that’s too difficult to use on smartphones will eventually lose leads to competitors. Think of it this way: more than 61% of customers are already willing to transact with mobile-friendly sites. So, if you adjust to such needs, you can really attract a good number of new customers.
It gets even more serious because more than 60% of Google searches occur on mobile in several regions. How can you reach such audiences if your website is not mobile-friendly? Remember that Google also loves sites that work well on smaller devices; developing such can result in higher rankings. And which entertainment company would not want to appear among the top pages on Google, given the heightened competition in the sector?
To add to that, people spend a lot of time on their smartphones, increasing the chances of discovering new audiences. For instance, a study noted that Americans spend approximately 4.5 hours daily on their mobile devices. This is substantial time for visitors to engage with your content, but what about if they can’t explore it using their phones? It becomes a great disadvantage, which may give competitors an upper hand.
How are Companies Adjusting?
Taking Advantage of Responsive Layouts
Every smartphone has a unique screen size and resolution, and you want to ensure that your content shines regardless of these differences. No one wants an inconsistent experience just because they switched to a different screen size, whether small or large.
This is why ensuring responsiveness is important, and here are a few ways to get you started:
- Adopting fluid grid layouts instead of fixed pixel values
- Specify breakpoints where a design shifts to accommodate different devices
- Use responsive images
- Flexible typography also helps
Not Ignoring Web Speed
You’d be surprised to learn that, according to experts, 47% of visitors will leave a site if it takes just more than 2 seconds to load. Surprisingly, even a one-second delay can negatively affect your conversion rates by up to 7%.
Implement lazy loading and choose a fast web hosting provider to ensure the website loads quickly, even on smaller devices. Optimizing image sizes and compressing files using a content delivery network are other popular ways entertainment companies cater to this need for optimal web speed.
Paying Attention to Pop-Up Implementation
Have you ever encountered a sudden pop-up whose X-mark was not even adequately visible on a smaller device when browsing? For most users, such experiences can be very frustrating. And now that you don’t want to disappoint your customers with such encounters, always ensure that ads are displayed in a subtle manner.
Irrelevant pop-up implementation may turn prospects into irate customers and result in fewer mobile conversions. To help you with this, consider:
- Incorporating pop-ups only after the user has scrolled at least 70% of the web page
- Aligning the pop-up design with a mobile-friendly layout
- Clear and actionable CTA buttons on the pop-up
As you can actually see, the mobile revolution is here to stay, and companies that don’t align with it might be out of business soon. By the way, experts claim that close to 90% of consumers expect to access similar experiences on smaller devices as they would on desktop counterparts.
Therefore, seeing the online entertainment sector adjust to meet such needs should not surprise you at all.