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How to Sell iPhone on Amazon: Ultimate Guide

iPhones

In this guide, we’ll show you how to list and sell your iPhone on Amazon to get the most profits. From understanding Amazon’s rules to creating a product listing, we’ll cover everything you need to know. Let’s get started and turn your iPhone into cash!

Can Anyone Sell iPhones on Amazon?

Selling iPhones on Amazon isn’t as straightforward as listing any other product. Amazon has restrictions on selling certain brands, especially high-demand ones like Apple. This process, known as “gating,” is Amazon’s way of ensuring that only reputable and trustworthy sellers offer these high-value items.

“Ungating” means obtaining permission from Amazon to sell restricted brands or product categories. For Apple products, including iPhones, this often involves meeting specific criteria, such as:

These steps can be challenging, particularly for new sellers, and getting ungated requires careful preparation and often some persistence. 

Fortunately, several companies specialize in helping sellers navigate the ungating process. One such company is OABeans, which offers detailed guides and services to assist you in getting ungated. If you’re interested in selling iPhones on Amazon and need help with the process, you can check out OABeans website for more information and expert guidance.

Step-by-Step Guide to Start Selling iPhone on Amazon

To help you start selling iPhones on Amazon, we have provided a step-by-step guide below that details the process, from creating an Amazon seller account to listing your products: 

Step 1: Set Up an Amazon Seller Account

  1. Visit Amazon Seller Central: Go to the Amazon Seller Central website and click on “Register now” to start the sign-up process.
  2. Choose Account Type: Choose the Professional account if you plan to get ungated in Apple and sell more than 40 items per month.
  3. Provide Business Information: Enter your business name, address, and contact details. You will also need to provide a valid credit card and tax information.
  4. Complete Verification: Amazon will verify your identity and business details. Be prepared to upload documents such as your business license or identification.

Step 2: Obtain Necessary Documentation for Ungating

  1. Source Invoices: Obtain invoices from authorized Apple distributors or wholesalers. These invoices must be recent and include detailed information about the products purchased.
  2. Prepare Sales Records: Gather proof of your sales history if you have sold Apple products before. This can include screenshots of your sales dashboard or sales reports from other platforms.
  3. Ensure Account Health: Maintain high-performance metrics on your Amazon account, such as low order defect rates, high shipping performance, and positive customer feedback.

Step 3: Apply for Ungating

  1. Navigate to the Application Section: Go to Amazon Seller Central, click on “Inventory,” then “Add a Product.” Search for an iPhone model, and click “Request Approval” next to the product.
  2. Submit Required Documents: Upload the invoices, sales records, and any other documents Amazon requires for verification. Ensure all documents are clear and legible.
  3. Provide Additional Information: If Amazon requests more details or clarification, respond promptly and accurately.

Step 4: Source Your iPhones

  1. Decide on Inventory Type: Choose whether you will sell new, used, or refurbished iPhones. Each category has different sourcing and listing requirements, so make sure you get familiarized with the respective category. 
  2. Find Reliable Suppliers: Establish relationships with reputable wholesalers, distributors, or refurbishers. Verify the authenticity and quality of the iPhones.
  3. Check for Authenticity: Ensure all iPhones are genuine Apple products and not counterfeit. This is crucial for maintaining your seller account.

Step 5: Create Product Listings

  1. Write Detailed Descriptions: Include the model, storage capacity, color, condition, and any accessories included with the iPhone. Highlight unique selling points.
  2. Conduct Market Research: Check the prices of similar iPhone models on Amazon. Consider factors like condition, storage capacity, and whether the phone is unlocked.
  3. Set Your Prices: Price your iPhones competitively to attract buyers. Consider using dynamic repricing tools to adjust your prices based on market trends.

Step 6: Manage Inventory and Fulfillment

  1. Choose Fulfillment Method: Decide between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). FBA offers faster shipping and better customer service, while FBM gives you more control over the process.
  2. Handle Inventory: Ensure you have enough stock to meet demand. Monitor inventory levels and reorder from suppliers as needed.
  3. Prepare for Shipping: If using FBM, package your iPhones securely and choose reliable shipping services to ensure timely delivery.

Step 7: Monitor and Improve

  1. Track Performance Metrics: Regularly check your sales, customer feedback, and performance metrics on Amazon Seller Central.
  2. Respond to Feedback: Address customer reviews and questions promptly to maintain a positive seller rating.

Why Amazon Restricts iPhones for Sellers? 

Amazon restricts the sale of iPhones for several important reasons, all aimed at protecting both customers and the platform’s integrity. Here’s a look at why these restrictions are in place:

Is It Still Profitable to Sell iPhones on Amazon in 2024?

Yes, selling iPhones on Amazon in 2024 can still be profitable due to their consistently high demand. However, the market is highly competitive, requiring sellers to offer competitive pricing and excellent customer service. Profit margins can vary based on costs, shipping, fees, and competition. Understanding Amazon’s fees and successfully handling the ungating process to sell Apple products can be challenging but rewarding, potentially reducing competition for those who get approved.

Selling iPhones on Amazon can be a promising opportunity for those who can navigate the competitive landscape and meet Amazon’s strict requirements. With the consistent demand for Apple products, sellers can achieve significant profits by offering competitive pricing and providing excellent customer service. By strategically managing these factors, you can turn this into a profitable endeavor, tapping into Amazon’s expansive market.

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