Meanwhile, those who have watched them can’t get enough of them. Some even access Influensly for more TikTok follower growth.
Why is this so? Why is the social media platform TikTok the go-to medium? Why are they so popular?
There’s just one answer to that question—they are entertaining! Whether the challenger is the person or a mere spectator, the feeling of fun and excitement never wears off. The value of entertainment is at its peak!
However, one other sector is not taking on the challenge for fun. Business owners or brand creators have one goal—to drive sales!
They leverage the popularity of these challenges to engage more users and promote their products. Let’s explore a world where TikTok business account owners learn to jive and thrive.
Why TikTok Challenges Are Popular
Recall catchy tunes that one person can’t stop humming. Consider lively TV ads that one can’t stop watching. TikTok Challenges are like that.
“They are such a blast!” One TikTok user would say.
“I can watch them over and over again!” says another.
That’s because TikTok has made such actions seem like a game that everyone gets to play. A person can bust a move without having to be a dancer or belt out a tune, even if they sound off-key.
And who wouldn’t want their ten seconds of fame? When a person engages in a TikTok dare, they can be sure to get noticed, maybe not by the entire world but at least among their circle of friends.
FOMO, or the fear of missing out, drives people to do or watch these TikTok crazes. TikTok taps right into that fear. Seeing others do a makeup tutorial or try an unbelievable filter makes them jump on the bandwagon.
TikTok challenges aren’t about being perfect; they’re about putting your own spin on things. They aren’t silly but rather a burst of one’s creative genius. Only a genius can create user-generated content that is out of this world!
These trends are a reason to bond. They are a perfect excuse to goof around with your BFFs or family. You can learn a new dance together, try a wacky recipe challenge, or recreate funny skits – it’s a surefire way to make memories that’ll have you laughing for years.
One must admit that these TikTok trends are surefire recipes for fun and enjoyment. Not to mention a way to showcase one’s talents and skills. Everybody can jump in and show the world what they’ve got!
Types of TikTok Challenges
Yes, there’s a plethora of challenges around. Each one is as unique and memorable as the next one. Here are some types of those TikTok crazes:
Hashtag
It’s a viral trend that follows a chosen theme. It all begins with someone starting a challenge. This person or group creates videos doing a skit, a dance move, or anything others can replicate.
From this, an attention-grabbing hashtag is created. This tag reflects all the videos related to the task. Afterward, the challenge is put out there. The creator summons the viewers to create their version using the hashtag provided. Some examples of this include:
The #OldTownRoadChallenge
It’s based on the hit song by Lil Nas X entitled “Old Town Road.” It involved users filming themselves dancing to the song while riding a fake horse. It was a massive success, spawning countless creative videos and helping the song reach even greater popularity.
The #SilhouetteChallenge
This one was from 2020 and involved users creating silhouette video content of themselves transforming from casual clothes into more fitted outfits. It went viral and was a fun way to show off body positivity and creativity.
Dance
Everyone knows what this is, and it’s the most used out of all the challenges. It involves users performing a specific dance move or following a whole choreography set to a popular song. Check out:
The Renegade: This viral dance created by Jalaiah Harmon features intricate footwork and arm movements.
Wellerman Sea Shanty: This one involved users showcasing their seafaring spirit with a lively jig.
Lip Sync
Here, users lip-sync to popular dialogues, movie scenes or songs, often adding their own comedic twist. Examples include:
Scenes from “The Office,” Many users lip-synced to hilarious moments from this iconic sitcom.
WAP by Cardi B: This example had users lip-syncing to the catchy song, often with playful interpretations of the lyrics.
Take your pick!
Niche
This type caters to specific interests or communities within TikTok, such as beauty, gaming, or sports. Please take a look at:
BookTok Transformation: Users showcased their makeup skills inspired by a book character.
GymTok: Users share their fitness routines or funny gym fails.
Branded Challenges
Yes, certain brands use TikTok for business. They take part in TikTok trends. It’s a great way to promote goods and services to the public fun and humorously. These are familiar ones:
Chipotle’s GuacDance: Users danced for a chance to win free guacamole.
Duolingo’s #LearnInPublic: Users showcased themselves learning a new language with Duolingo.
Want to know the best TikTok challenges of all time? Check out this link.
How to promote your business on TikTok
Speaking of brands, it is no surprise that certain businesses have come to join in the fun. TikTok challenges provide them with plenty of opportunities to grow and prosper. They can frequently find the business in-feed ads.
Just take a look at the following benefits:
Brand explosion
It’s a way for companies to make their brands more known. They want to create better public awareness of what they can offer. They envision millions of TikTok users creating content that features their brand. That’s the magic! People participate, their followers see it, and the brand name spreads like wildfire.
Ideal Target
Challenges can be designed to resonate with a specific audience. This builds more robust connections and a loyal fanbase. The challenge is a giant virtual meet-up for people who share the brand’s interests. For example, Head & Shoulders challenged users to film their dandruff-free dance moves, ideally targeting their beauty and haircare audience.
Free User-Generated Content
Challenges unleash a wave of free advertising! People create TikTok videos using products or rocking hashtags. The best ones can be reposted, giving the chosen brand more exposure. Evian’s #FlipTheSwitch challenge had TikTok users creatively switch outfits using the brand’s water bottle, generating tons of user-generated content showcasing their product.
“Go Viral” Potential
It’s every brand’s ultimate dream. The challenge is so catchy that it takes over TikTok. Suddenly, everyone’s talking about a specific brand. It has leveled up, and notoriety has been achieved. For instance, the #SavageChallenge, created by a user featuring Megan Thee Stallion’s song “Savage,” went viral, with many brands even joining in with their own creative takes, gaining massive exposure.
A Showcase of a Brand’s Personality
Brands ditched boring marketing messages and embraced the fun of TikTok’s marketing strategy. All for in-feed ads. Challenges let the audience see the brand’s unique voice, and they connect with users on a more personal level.
Innovation Center
Challenges can spark creativity and inspire people to interact with products unexpectedly. Companies discover new trends and use them to boost sales and brand love. GoPro’s #MillionDollarShot challenge encourages users to capture amazing videos with their cameras, showcasing the product’s capabilities and inspiring new user-generated content.
Data Download
It’s a way to track how a challenge performs! Brands have a way of seeing what resonates and what flops with the audience. It’s brand takeover ads. This valuable information helps them refine future challenges and target their audience even better. By analyzing engagement on their #MoveToStrikeAPose challenge, Maybelline could understand which makeup looks resonated most and tailor future campaigns accordingly.
Finding the Perfect Brand TikTok Challenge
TikTok challenges offer a powerful tool for brands, but navigating the vast selection can be challenging. This guide helps brands identify the ideal challenge.
Research is key. Deep dives into trending challenges and popular sounds are crucial. Analyze what resonates with users and what strategies brands within the brand’s niche are employing successfully. Utilize TikTok’s search function to explore trending branded hashtag challenges. Prioritize those with a high view and engagement counts.
Brand alignment matters. The chosen ones should reflect the brand’s values and message. A well-aligned content increases the likelihood of attracting the target audience and fostering a genuine connection.
Experiment! Limiting the brand to a single challenge hinders success. Experimentation with different formats, songs, and trending sounds is critical. Analyze data to understand what factors contribute to successful offerings and drive the most engagement.
Please keep it simple and accessible. Complex ones discourage participation. Prioritize user-friendly challenges that allow for creative freedom within a clear framework.
Leverage influencers. Collaborating with relevant TikTok influencers can significantly boost reach and engagement. Choose influencers who align with the brand’s message and target audience.
Dollar Shave Club (DSC) crushed it on TikTok with the #MembersOnly challenge. They tapped into a trending topic (men’s grooming) and kept it simple, letting guys show off their shaving routines. Partnering with male influencers like Mikey Tua amplified reach.
The result? Over 124 million views. The objective to increase brand awareness is achieved. This is how a brand does a TikTok challenge like a pro.
How to Ensure a Winning TikTok Challenge
Of course, brands must ensure that their videos don’t blend in with others. The creation must stand above the rest. How to do it?
Positivity Patrol
They monitor comments and submissions to ensure a respectful environment. In a positive environment, users feel welcome and participate more.
“Show You Care” Attitude
Brands must respond to user questions and feedback. They have to feel valued and part of a community like the TikTok community.
Fuel the Fun
Keep the momentum going! Post engaging content related to the challenge and highlight the best user-generated content to encourage participation.
Be creative
Clear guidelines should be provided, but creative freedom should be allowed. This keeps things interesting for TikTok users and fosters unique interpretations of the challenge.
Setbacks to Consider
Content Control Chaos
No one can control everything users create. Inappropriate content can damage a brand.
Controversies
The content might be perceived poorly, leading to bad publicity.
Competition
With so many challenges, brands can take much work to get noticed.
Oversaturation Overload
A too-successful offering can become overdone and lose user interest.
No worries. Any brand can overcome such issues. With careful planning, one can navigate through them. For instance, with content control chaos, brands can establish clear guidelines that outline what’s acceptable and encourage positive content. This protects brands while still allowing creativity.
Standing out in the crowd requires a unique twist. Brands must look for niche trends within their target audience or partner with relevant influencers to amplify their reach.
An example is Dunkin’ Donuts’ #DontSpillChallenge**. The company partnered with popular TikTok creators to showcase its iced coffee without spilling, targeting a younger audience and leveraging influencer popularity for a simple yet engaging challenge, even years later.
Finding Hot Trends on TikTok
Brands constantly need to be updated on the latest trends to mirror or be inspired by. Here are some ways to find trending challenges on TikTok:
Use TikTok’s search bar to explore hashtags, creators, and specific content. Popular hashtags often point to hot entrees.
Look for content tagged with challenge names. This shows what’s trending right now and what might have staying power.
Creators are trendsetters! See what kind they’re doing to stay on top of the latest trends. Bonus points if they align with your brand.
Look Beyond TikTok. News sites and other social media platforms can also report on trending challenges. Explore different avenues to get a more comprehensive view.
Here are some hot trends.
It’s obvious. TikTok challenges are a brand’s secret weapon. They aren’t just for fun and giggles; they’re a powerful tool for brands to achieve major digital marketing goals.
TikTok challenges are not just about teens mastering crazy dance moves. They’re a goldmine for brands to connect with their audience in a fun, surprising way.
Millions of people create content featuring a product—that’s the power of well-designed content! It’s a giant virtual party where brands are the guests of honor.
So, don’t just scroll by the next time a trending challenge arrives. Think of it as a potential marketing superpower waiting to be unleashed.