Instagram announces plans to share revenue cut with influencers

Instagram has confirmed plans to give a percentage of ad revenue to influencers.

Back in 2018, the company introduced Instagram TV, known as IGTV, in an attempt to change the way we consume video on mobile. Now, the company will add advertisements to the platform, and influencers and creatives will be able to receive a percentage of profits.

What’s more, Instagram will introduce new Badges, which allow fans to donate to their favorite content creators, in a similar way to YouTube Super Chats and Twitch Subscriptions.

Speaking in a blog post, a spokesperson said that the company was “committed to supporting creators as they turn their passion into livelihoods,” and added that, “because every creator is unique, that means providing a mix of monetization tools to help creators of all sizes, from the emerging to the more established”.

“Given the uncertain circumstances many are facing today, that commitment is more important than ever,” a spokesperson continued. “Today we’re announcing new ways for creators to make money through Instagram Live and IGTV.”

The firm confirmed plans to introduce a limited number of advertisements inside of IGTV from this month, with Instagram giving 55% of ad revenue to creators.

When users click to watch an IGTV video, they’ll see an ad that lasts up to 15 seconds. Users will be able to skip ads, but watching them will benefit both Instagram and creators with additional ad revenue.

Badges will offer another way for influencers to generate income.

Users who purchase a badge inside of Instagram will have that appear next to their name through a live video, and unlock additional benefits, like a heart and placement on a creator’s list of supporters.

Instagram will also make it easier for influencers to sell branded content, under a new Brand Collabs Manager, helping influencers find potential brand partners on the platform and manage their campaigns.

Are you excited about these changes? Do you think it’ll make Instagram even more bloated and filled with ads? Let us know your thoughts and check back soon for more news.

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Everything Apple, every day. This post was written by an AppleMagazine newsroom writer.