Instagram has announced Checkout on Instagram, a new feature that allows users to purchase goods and services from their news feed, without leaving the Instagram app.
“When you find a product you love,” Instagram said in a press release, “you can now buy it without leaving the app.”
Users are now able to tap to view a product from a brand’s post and may see a ‘Checkout on Instagram’ button, where they can tap to select their size and color option, and then purchase the product for home delivery without setting foot on the brand’s e-commerce site.
You will need to enter a name, email address, billing information, shipping address and a credit card (unless you’re using Apple Pay), and your information will be “securely saved for convenience the next time you shop”.
Instagram adds that you’ll be able to receive notifications about your order from inside of the Instagram app and make changes to your order (like canceling or returning items) without visiting the retailer’s website.
As Facebook works hard to fight back against criticism from the world’s media and politicians the company is naturally looking for new areas to boost revenue and increase engagement.
Checkout is the latest attempt to increase revenue, and will no doubt be rolled out to brands worldwide in the coming months as consumers look to purchase goods on the social network.
There are a select number of brands currently signed up to operate under Checkout, although this number is likely to grow as adoption increases and businesses look to find new ways to sell more of their goods, particularly in the food, fashion, health, and beauty industries, for which Instagram is synonymous.
Participating Instagram Brands
Adidas @adidaswomen & @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Huda Beauty @hudabeautyshop
Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics
Michael Kors @michaelkors
Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics
Oscar de la Renta @oscardelarenta
Ouai Hair @theouai
Outdoor Voices @outdoorvoices
Warby Parker @warbyparker