Instagram has announced that users can now follow a specific hashtag in the same way that they can follow normal accounts. The social network will use algorithms to curate highlights from the hashtags and show them in your main feed along with followed accounts.
“Following a hashtag is just like following a friend,” Instagram said in its press release.
“To get started, search for a topic you’re interested in or tap on a hashtag from any post. You’ll see relevant hashtags displayed in your search results along with related accounts. When you find a hashtag you like, open the hashtag page and tap on the follow button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. You can always unfollow a hashtag at any time.”
“To give you more ways to find hashtags you might like, you can check out the hashtags other people follow in their profiles. Similar to people you follow, hashtags you follow respect your privacy settings. If you set your account to private, the hashtags you follow will only be visible to your followers.”
The new follow hashtags feature is rolling out now on Instagram. Let us know your thoughts on @AppleMagazine.