iPad Pro Outsold Surface Pro 4 in Holiday Quarter, Says IDC

Appleā€™s decision to take on Microsoftā€™s Surface Pro line in the productivity tablet space has paid off ā€“ as the iPad Pro reportedly outsold all Surface models combined during the fourth quarter of 2015.

Taking into account figures sourced from his research firmā€™s Worldwide Quarterly Tablet Tracker, Jean Philippe Bouchard, IDCā€™s Research Director, Tablets, said: ā€œWe believe Apple sold just over two million iPad Pros while Microsoft sold around 1.6 million Surface devices, a majority of which were Surface Pro and not the more affordable Surface 3.ā€

He observed: ā€œWith these results, itā€™s clear that price is not the most important feature considered when acquiring a detachable ā€“ performance is.ā€ Indeed, the broader picture that IDC painted of the global tablet market is generally in Appleā€™s favor, especially as the quarter saw the Cupertino company remain the market leader, having shipped a total of 16.1m iPads.

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