A report from Consumer Intelligence Research Partners (CIRP) suggests that the iPhone 12 has been selling well, with the new range accounting for three-quarters of all iPhone sales in the fourth quarter of 2020. However, the iPhone 12 mini reportedly sold less than expected.
Data suggests that the standard iPhone 12 holds the largest share of iPhone sales at 27%, followed by the iPhone 12 Pro and iPhone 12 Pro Max which account for around 20% each.
When Apple released its iPhone 11 lineup last year, the new range accounted for around 69% of all iPhone sales, which demonstrates that the iPhone 12 series has been more successful in converting new customers, and prying them way from cheaper alternatives.
What’s particularly interesting about this latest data is that there’s no clear frontrunner in terms of device-type. Although the iPhone 12 is slightly ahead of the Pro and Pro Max, sales are more equally split when compared to last year’s iPhone 11, which accounted for 39% of all sales, compared to the 15% share the iPhone 11 Pro and iPhone 11 Pro Max held.
But it’s the iPhone 12 mini which has struggled to make an impact. The smaller device accounted for just 6% of all iPhone sales between October and November, despite the hype surrounding the device. CIRP analysts argue that it could be because the device is priced at $699 in the United States, $100 more than the iPhone 11 and $200 more than the iPhone XR, both of which offer very similar features and design. The cheaper iPhone SE has also proven to be very popular amongst consumers, especially those not interested in Face ID.
It’s disappointing news not only for Apple but for fans of the smaller device, as it could mean that Apple pulls the concept for the iPhone 13 range.
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