The iPhone 17 lineup is off to a stronger start than its predecessor, outperforming the iPhone 16 in early sales just ten days after launch. According to data cited by market research firm Counterpoint Research, the iPhone 17 has sold significantly more units worldwide during its initial release window, marking one of Apple’s best openings in recent years.
Analysts attribute the improved performance to a combination of upgraded design, early availability, and steady supply across all major models — particularly the iPhone 17 Pro and iPhone 17 Air variants. The report indicates that sales are up double digits compared to the iPhone 16’s opening stretch last year, suggesting renewed interest from both upgraders and new buyers.
Initial Demand Surpasses Previous Generation
While Apple has not disclosed official numbers, Counterpoint’s data suggests that iPhone 17 models have enjoyed a noticeably stronger uptake in key markets such as the United States and China. The improved momentum reflects a healthier balance between launch supply and retail demand, helping Apple maintain consistent availability across online and in-store channels.
By comparison, the iPhone 16 series faced limited stock issues and uneven regional rollout during its early weeks. The iPhone 17’s simultaneous availability in more regions appears to have boosted overall launch-week performance.
The report also highlights that Pro models — typically Apple’s highest-margin devices — are leading the way, reinforcing the trend toward premium device adoption.
Market Performance and Retail Momentum
Beyond individual model performance, the iPhone 17’s early momentum signals resilience in Apple’s premium smartphone segment despite ongoing economic uncertainty. Analysts point out that early sales growth is especially notable given slower overall smartphone demand across several regions.
Although the report stops short of forecasting long-term trends, the first 10-day data indicates a strong launch trajectory that may extend through the holiday quarter.
With steady availability and early enthusiasm, the iPhone 17 appears to have reignited upgrade interest among iPhone users — a dynamic that could strengthen Apple’s position ahead of next year’s product cycle.
