With a striking Cosmic Orange color, an aluminum unibody design, and the largest battery ever in an iPhone, these models blend aesthetics with cutting-edge technology. Enhanced by the A19 Pro chip and a triple 48MP camera system, the iPhone 17 Pro lineup is built for those who demand top-tier performance in a sleek package.
A Vibrant New Look: Cosmic Orange and Unibody Design
The iPhone 17 Pro and Pro Max break from tradition with a bold palette featuring Cosmic Orange, Deep Blue, and Silver. The Cosmic Orange, a vibrant shade that shifts subtly under different lighting, has sparked excitement for its departure from the muted tones of past Pro models. The aluminum unibody construction replaces the titanium frame of previous generations, offering a lightweight yet durable build that enhances MagSafe compatibility. This design choice allows for richer color expression, with the aluminum’s reflective sheen amplifying the visual impact of each hue.
Both models feature Ceramic Shield 2 on the front and back, providing four times the crack resistance and three times the scratch resistance compared to earlier iterations. The glass-aluminum hybrid not only elevates durability but also contributes to a premium, seamless feel in hand. The iPhone 17 Pro sports a 6.3-inch display, while the Pro Max stretches to 6.9 inches, both with ProMotion and a 1Hz-to-120Hz adaptive refresh rate for smooth visuals and power efficiency.
Powerhouse Performance: A19 Pro and Advanced Cooling
At the core of the iPhone 17 Pro and Pro Max is the A19 Pro chip, a leap forward in Apple’s custom silicon. With a six-core CPU, a six-core GPU with ray tracing, and neural accelerators in every GPU core, the chip delivers up to 30% faster performance than the A18 Pro while using 20% less power. This enables fluid handling of demanding tasks like 8K video editing and real-time AR applications. The chip is paired with 12GB of RAM, ensuring robust multitasking and support for iOS 26’s AI-driven features.
A new vapor chamber thermal management system keeps the device cool during intensive use, such as gaming or extended video recording. This cooling solution, a first for iPhones, dissipates heat more effectively than traditional graphite sheets, maintaining performance without throttling. The Pro Max also introduces Apple’s custom N1 chip for Wi-Fi 7 and Bluetooth 6, alongside a C1X modem for 5G speeds up to twice as fast as the iPhone 16 Pro’s, all while consuming less energy.
Unprecedented Battery Life
The iPhone 17 Pro Max houses the largest battery ever in an iPhone, delivering up to 30 hours of video playback or 95 hours of audio. The Pro model isn’t far behind, offering around 26 hours of video playback. These figures mark a significant jump from the iPhone 16 Pro series, thanks to the A19 Pro’s efficiency and a high-density battery design. Fast charging provides 50% capacity in 15 minutes, making these devices ideal for users who need reliability throughout long days or travel.
The battery improvements align with Apple’s focus on sustainability, with both models using 100% recycled cobalt and aluminum in their construction. The devices are manufactured using renewable energy, supporting Apple’s 2030 carbon-neutral goal.
Camera System: Precision and Versatility
The iPhone 17 Pro and Pro Max feature a triple 48MP camera system, a significant upgrade from previous models. The main, ultrawide, and telephoto lenses each boast 48MP sensors, enabling unparalleled detail in photos and videos. The telephoto lens now offers 4x and 8x optical zoom, up from 5x, rivaling dedicated cameras for capturing distant subjects. Sensor-shift stabilization and advanced computational photography deliver crisp low-light shots and customizable Photographic Styles.
The front-facing 18MP camera introduces Center Stage, which uses AI to keep users in frame during video calls, ideal for dynamic settings like vlogging or virtual meetings. Dual Capture video, recording from front and rear cameras simultaneously, adds versatility for content creators. The system supports 8K video recording at 30fps, with ProRes and Log options for professional-grade editing.
Accessories and Ecosystem Integration
New accessories complement the iPhone 17 Pro lineup, including a low-profile MagSafe charger optimized for the unibody design and a TechWoven case with a crossbody strap for hands-free carrying. The devices integrate seamlessly with iOS 26, offering features like Live Translation in Messages and enhanced privacy controls.
Setting the Stage for 2025
Available for pre-order starting September 12, with in-store availability from September 19, the iPhone 17 Pro and Pro Max start at $1,199 and $1,399, respectively. These devices cater to users seeking a blend of bold design, robust performance, and long-lasting battery life. As Apple continues to innovate, the Pro lineup positions itself as a leader in the premium smartphone market, ready to tackle everything from creative projects to everyday adventures.