Apple have reported a 13% year-on-year rise in Q4 earnings. The figure has exceeded analyst predictions and is said to have been largely influenced by the new wave of iPhone 6 devices. The phones were launched during the last few weeks of Q3. 39.3 million iPhones were sold during Q4, though the company only sold 12.3 million iPads having shifted 13.1 million a year earlier.
Apple boss Tim Cook said: “Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus”. He expressed optimism about the forthcoming holiday quarter. Shares rose by 2% after the figures were unveiled.
Apple launched its new digital payment system Apple Pay on the same day. Analysts expect the new service to raise significant revenue for the company. The facility allows users to pay for goods via their fingerprint and iPhone 6 device. Only a handful of stores have the resources to use the technology, but this is expected to change over the course of the year. Mac sales were up, which some say is surprising considering the modest public demand for PCs.
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