At present, the iPhone X is on sale in 57 countries but yesterday Apple officially announced that its latest OLED device will be going on sale in 13 more countries on November 24.
Apple today announced iPhone X, the future of the smartphone, featuring a revolutionary new design with a stunning all-screen display, wireless charging and an incredible rear camera with dual optical image stabilization, will arrive in 13 additional countries across Europe, Asia, the Middle East and Africa as well as Macau on Friday, November 24 […]
iPhone X will be available to customers beginning Friday, November 24, in Albania, Bosnia, Cambodia, Kosovo, Macau, Macedonia, Malaysia, Montenegro, Serbia, South Africa, South Korea, Thailand and Turkey.
It was also estimated that Apple makes a higher margin on the iPhone X than the iPhone 8, despite it’s higher manufacturing cost. It’s production cost is said to be around $357.50 which gives Apple a 64% margin compared to 58% on the iPhone 8.
Tim Cook commented on this last week during Apple’s earnings call, saying that the company charges for the value it provides for consumers, rather than an attempt to “squeeze every last cent out of a device.” Cook sees the iPhone X as offering new technologies to its users, and that Apple is the “leading industry”, thus the reason for its price:
“In terms of the way we price, we price to the sort of the value that we’re providing. We’re not trying to charge the highest price we could get or anything like that. We’re just trying to price it for what we’re delivering. And iPhone X has a lot of great new technologies in there that are leading the industry, and it is a fabulous product and we can’t wait for people to start getting it in their hands.”