Kim Kardashian partners with Beats for new headphones

Kim Kardashian is partnering with Apple’s Beats headphones for a new collaboration.

The reality TV star has launched three new Beats Fit Pro wireless earbuds at Apple.com/kim and at select Apple Store locations around the world from August 17.

“Stay active in style with Kim Kardashian’s Beats Fit Pro Collection. Available in three neutral shades with an innovative wingtip feature, these true wireless earbuds complement any outfit while offering maximum comfort for every activity. Find your perfect fit for anytime, anywhere,” Apple says on its website.

Speaking of the launch of the product, Kim Kardashian said: “I wanted to break away from the idea that headphones have to be colorful to make a statement. This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”

Apple first launched Beats Fit Pro last year, offering a comfortable fit and an alternative to AirPods Pro. Beats Fit Pro supports Spatial Audio with dynamic head tracking for immersive music, movies, and retails for $199.99 in the United States.

Speaking of the collaboration, Eddy Cue, Apple’s senior vice president of Services, said: “Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones. We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”

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