One of the world’s most loved chocolate bars has received a surprising, quirky makeover… in the UK, that is. The confectionary company Nestlé, which makes KitKat bars at its factory in the British city of York, has revealed on its UK website that, in a collaboration with Google, it will launch more than 600,000 limited edition bars with ‘YouTube Break’ in place of the usual KitKat name on the wrappers.
However, the campaign will involve more than just a cosmetic change to help promote the video sharing website. There will also be extensive ‘YouTube my break’ branding, which will encourage chocoholics to Google “KitKat YouTube my break” through their smartphones. They will, in return, be able to immediately watch a KitKat promotional video and the four highest trending YouTube videos.
This intriguing team-up between the candy maker and the search giant has seemingly come about following the revelation that people who love KitKat bars similarly love YouTube… at least in Britain, as there is no indication that these specially-branded bars will be hitting shops on our side of the Atlantic. Still, as the familiar saying goes, watch this space…
