Men talk longer and faster than women when using their cellphones to buy stuff from retailers, according to results of a study released Thursday by Marchex, a mobile advertising company.
This bit of intel, no doubt, will be pored over by retailers and tech companies hustling to promote so-called mobile commerce, or m-commerce — the fledging retailing sector hotly pursued by Apple, Amazon.com, Microsoft, Google and others.
That growth is being fueled by the rapid adoption of smartphones globally and a push by bricks-and-mortar retailers to reach mobile users with sales campaigns and systems, according to ABI.
