MetaWipe: SecureMac’s New One-Click Metadata Eraser for Mac Ever post a cute vacation shot and later realize it quietly broadcast your exact location to the world? That’s the sneaky side of file metadata—and it’s a bigger privacy risk than most people think. Luckily, there’s now a quick, zero-stress way to clean it up before you hit “share.”

Ever shared a photo online without realizing it came with a little “digital diary” attached? That’s metadata—hidden info baked into your files that can spill things like where you were, what device you used, or even personal details you didn’t mean to share.

Now there’s an easier way to make it vanish: MetaWipe, the brand-new privacy app from the Mac security pros at SecureMac. After a solid beta test, it’s officially out on the Mac App Store and as a direct download.

With MetaWipe, you just drag your images, PDFs, or other supported files into the app—and poof—metadata gone. No digging through menus, no tech degree required.

“We wanted to make privacy simple,” says Israel Torres, SecureMac’s CTO and co-founder. “MetaWipe works instantly, whether you’re cleaning up one file or a whole folder.”

You can fine-tune exactly what gets removed, process files in bulk, and even start with 50 free wipes when you install. Need more? Grab extra credits, or go all-in with unlimited wipes for $24.99 (for the lifetime of the current major version).

The team says MetaWipe isn’t just about privacy—it’s also a safety tool. Think stopping social media from quietly tracking you, preventing online creeps from geotagging your posts, and helping families share photos without hidden location data.

“As a parent, protecting my kids online is huge for me,” says CEO Nicholas Raba. “MetaWipe makes it easy enough for older kids to use on their own, so everyone can share safely.”

Right now MetaWipe works with JPEG, PNG, HEIC, and PDF files. Coming soon: support for video, spreadsheets, word docs, and even metadata tied to AI-generated content.

This is just the start—SecureMac says MetaWipe is the first in a series of new privacy tools for Apple users.

“Threats are everywhere, but people are more privacy-aware than ever,” says Raba. “We want to give them tools that fit right into their everyday lives.”

Try It Out

Want to see just how much invisible data your files are giving away? Download MetaWipe and give it a spin—those 50 free wipes are perfect for testing it on your photos, PDFs, or any file you’re about to share. In a few clicks, you’ll see exactly how easy (and oddly satisfying) it is to clean them up.

• Product page: https://www.securemac.com/metawipe

• Mac App Store: https://apps.apple.com/app/metawipe/id6499045306?mt=12