The second most popular search engine, Bing, is getting a new logo today, adopting green in place of yellow and shifting the “b” to uppercase for a pleasing look “across Windows devices and services.”
That’s quoting from a spokeswoman for Microsoft, which runs Bing. She further explained to Advertising Age that the new green color “is easier to see over yellow”; it is, perhaps, also a sign of Microsoft’s growing confidence about the search engine, which became profitable last year.
Bing was introduced in June 2009. The new logo, above-pictured on the far right, is a subtle but appreciable redesign of the previous logo, which first appeared in September 2013.
Rik van der Kooi, Microsoft’s corporate VP of advertiser and publisher solutions, expressed his company’s expectation that Bing will continue growing. It currently has a market share of roughly 21% in web search – in comparison to Google’s 64%, as reported by ComScore.
Given that Bing is the default search engine used by the increasingly popular Windows 10, while also routinely used by Apple’s iOS-based virtual personal assistant Siri, the future for Bing looks promising.